Нейроребрендинг проекта Stringlare
Нейроребрендинг кейса Stringlare помог переосмыслить интонацию и позиционирование бренда. Благодаря новым вариантам визуального образа проекта, сгенерированным искусственным интеллектом, айдентика музыкального магазина Stringlare стала более аутентичной и современной.
Оригинальный проект
Stringlare — современный магазин гитар и аксессуаров с новыми ценностями. Мы стремимся помочь клиентам стать полностью свободными в своих творческих экспериментах: выбирать идеальное оборудование и использовать все его возможности, прокладывая дорогу к индивидуальному стилю и звучанию новой эпохи.
Ребрендинг с использованием искусственного интеллекта
Кроме предметов фирменного стиля, визуализированных в первой версии кейса, в ребрендинге представлены дополнения к проекту — экстерьеры и интерьеры пространства для Stringlare. Все элементы и носители дизайна были созданы при помощи нейросетей Midjourney, Recraft, Freepik и Hailuo AI.
i. Айдентика
promt (Freepik), improved with ChatGPT: create a modern, experimental logo for Stringlare, a music store that celebrates individuality and creative expression. the logo should feature dynamic, abstract typography that incorporates subtle musical elements like sound waves or strings. use a bold, futuristic font with unique, fluid letterforms to evoke innovation and personal style. the logo should reflect a sense of movement, creativity, and the development of one’s own unique artistic path.
Варианты логотипа, Freepik
Сайт Freepik предложил полноценные и соответствующие требованиям концепты, готовые к работе. Тем не менее, в экспериментальных целях логотип также был сгенерирован в программе Recraft с одним из предложенных пресетов:
promt (Recraft): a modern and minimalistic logo for Stringlare, a store of electric musical instruments, in black and white colors. the logo should reflect the idea of sincerity and individuality and contain a metaphor of strings and glare.
Варианты логотипа, Recraft
Наиболее интересным для экспериментального проекта, реализуемого средствами нейросетей, показался вариант с сочетанием лаконичной типографики и узнаваемого фотостиля, отсылающего к названию Бренда (String — «струна» и glare — «свечение»).
Константы фирменного стиля, подобранные с помощью MyFonts и Coolors
text to video promt (Hailuo AI): animation of a logotype of electric guitar shop named Stringlare. a slow white flash, after which the white logotype Stringlare in Futura BT Condensed Bold font slowly appears from the white blur on a black background.
ii. Полиграфия
promt (Recraft): a mockup of various printed products with the logo «Stringlare» in Futura BT Condensed Bold font. the products which are thrown on the table include envelopes, business cards, notebooks, business cards, and lanyards. there is a noisy and blurred chaotic graphic on the products. black background, eerie atmosphere, black and white film photo.
Варианты печатной продукции, Recraft
promt (Midjourney): a stationary mockup for electric guitar shop Stringlare with logo in Futura Condensed Bold BT font. corporate identity includes: business cards, envelopes, a corporate letterhead, a duct tape, lanyards and a pen. black, yellow and white colors, a lot of accident typography on mockups. the items are carelessly laid out. eery and grunge atmosphere, photo from the top. --ar 16:9 --sref https://s.mj.run/Jan-Sbu7sgA
Варианты печатной продукции, Midjourney
promt (Recraft): a catalog of guitars and musical accessories for Stringlare store. the book contains text and images, and there is a Stringlare logo on a spread. photo from the top, hands touching a catalog lying on the table.
Варианты каталога, Recraft
image to video promt (Hailuo AI): hands flip the catalog of guitars and musical accessories with images, text and a logo «Stringlare» on a spread. hard flash, eery atmosphere, a texture of a film video.
promt (Recraft): a mockup of business card laid on the guitar strings with a logo «Stringlare» in Futura BT Condensed Bold font. text «stringlare.com» and «79998887766» and «guitar shop» is placed on the card. a photo from the top, chaotic and eerie atmosphere, film photo.
Варианты визиток, Recraft
iii. Промо-материалы
promt (Midjourney): an advertising vertical poster for the Stringlare store of musical instruments with pictures of guitars, slogans and logo in Futura BT Condensed Bold font. the design of a poster contains a black, white and yellow pattern with abstract graphic, noise and sheet music. the poster is hanging on the wall of a dirty and ugly street. --ar 16:9 --sref https://s.mj.run/eVkJxs1vkqk
Серия типографических рекламных плакатов, Midjourney
promt (Recraft): a wide identity banner for a guitar magazine which is hanged on the street has a black minimalistic logo «Stringlare» on it. there are guitar abstract images and plain forms in the poster design.
Серия графических баннеров, Recraft
promt (Midjourney): minimalistic and contemporary landing page for the Stringlare electric instruments store, opened on a laptop. the Stringlare logo is in Futura Condensed Bold font. the website in white, black and yellow colors contains photos of young informal experimental musicians playing a live session, blocks of text and a banner «50% sale on guitar accessories». --ar 16:9 --sref https://s.mj.run/Jan-Sbu7sgA
Варианты лендинга, Midjourney
Варианты лендинга, Midjourney
iv. Продукция
promt (Recraft): a guitar case for electric guitar for Stringlare store is lying on the floor of a vintage store on an old carpet. a large white cardboard guitar case has a Stringlare logo in Futura Condensed Bold BT font on it. simple and abstract graphics on the front side, the name «Fender Jaguar 3-Color Sunburst» next to the photo of the guitar.
Варианты кейса для гитары, Recraft
promt (Recraft): guitar picks with logo «Stringlare» in Futura BT Condensed Bold font, which are randomly composed on a table.
Медиаторы, Recraft
promt (Recraft): a young woman is sitting in a music studio with a midi-keyboar in her hands. she is wearing a black oversize upcycle t-shirt with a white logo «Stringlare». T-shirt design contains sheet music and grunge patterns on it
Варианты футболки, Recraft
promt (Midjourney): an oversize merch t-shirt with logo «Stringlare» in Futura BT Condensed Bold font. the t-shirt has a black, white and yellow pattern with abstract sheet music. eery, noisy and grunge atmosphere. --ar 16:9 --sref https://s.mj.run/eVkJxs1vkqk
Варианты футболки, Midjourney
promt (Recraft): an oversized yellow hoodie on a floor with white background. there is a black logo «stringlare» in Futura BT Condensed Bold font on the cloth.
Варианты худи, Recraft
promt (Recraft): hands hold paper shopping bags with logo «stringlare» in Futura BT Condensed Bold font on them. bag design contains noise, pixels, abstract images and sheet music. an ukulele is put into the bag.
Бумажные пакеты, Recraft
promt (Recraft): a big guitar amplifier with two paper price labels with threads placed on it. there is a black «Stringlare» logo in Futura BT Condensed Bold font and text «399$» on labels.
Варианты ценников, Recraft
v. Пространство
promt (Recraft): a cozy guitar shop with many rows of guitars and musical accessories. several customers are playing electric instruments, while salesmen are chatting. midi-keyboards, amplifiers and processors are everywhere. the interior includes a big vintage carpet on the floor and a neon logo «Stringlare» on the wall.
Варианты интерьера, Recraft
image to video promt (Hailuo AI): amateur video shot in the «Stringlare» store with a shaking camera and an unstabilized picture. two customers examine the synthesizer and touch the keys. other visitors pass by the camera, laughing and chatting. a friendly and relaxed atmosphere.
text to video promt (Hailuo AI): an amateur video shot of a street with shaking camera and an unstabilized picture. people pass by a grunge concrete building of a guitar store «Stringlare». there is a shabby and half-ruined building with posters and graffiti on walls. the exterior is complemented by fire escapes and metal parts. there is a neon white blinking sign «Stringlare» in the upper part of the facade. black, white and yellow colors, eery and grunge atmosphere.
promt (Midjourney): a grunge exterior of a guitar store «Stringlare». there is a shabby and half-ruined building with posters and graffiti on brick walls. a couple of big dirty windows on the facade. the building is complemented by fire escapes and metal parts. there is a neon white sign «Stringlare» in the upper part of the facade. black, white and yellow colors, eery and grunge atmosphere, many people around.
Варианты экстерьера, Midjourney
Использованные инструменты
[1] EXISTING_LINK_0_1761419020897_c6×92oqjq [2] https://www.recraft.ai/projects/home [3] https://www.freepik.com/pikaso/ai-image-generator [4] https://hailuoai.video [5] https://www.myfonts.com [6] https://coolors.co [7] EXISTING_LINK_6_1761419020897_3hl5×9uep
