Бренд смесей для напитков BREWBERRY глазами AI
Проект демонстрирует возможности искусственного интеллекта в области проведения ребрендинга уже существующего бренда. Новое видение и позиционирование реализуются на всех уровнях коммуникации: упаковка, плакаты, интерьер. Для переосмысления был выбран мой проект по созданию упаковки бренда замороженных смесей для напитков на палочках.
Первоначальный брендинг
Айдентика
В ходе разработки обновлённого фирменного стиля мной были использованы такие ресурсы, как Ideogram и RocketAI (для создания коммуникации и брендированной продукции), Chat GPT (для создания архитектурного описания и некоторых идей визуала). Для повышения качества результатов генераций (при необходимости) использовался Pica AI.
Лого выполнен в двух видах: шрифтовое написание и композиция со знаком.
/imagine prompt: create a logo for BREWBERRY frozen drinks made from fruits brand stylized like fruit sticker
Для типографического решения был использован генератор шрифтовых сочетаний (пар) — FontJoy
/imagine prompt: create a mockup of branding printed materials (straw, envelope, business card) for BREWBERRY drinks made from frozen fruits brand in green or pinkish color palette using big and fat creative typography and sticker-like logo
Плакаты и баннеры
/imagine prompt: create an ads poster for BREWBERRY frozen drinks from fresh fruits brand made like a bright and vivid in colors collage with nature vibes. the paper is soft and craft. on the background there are some coconuts while at the foreground there is a typography saying «TOTALLY COCONUTS FOR YOU». The brand product is holding on a tree like a fresh fruit. everything is naturalistic and hand-made.
/imagine prompt: the ads poster for BREWBERRY frozen mixes for drinks brand where there is a creative typography made from fresh fruits and states the name of brand. The small typography saying «ALL YOU NEED IS A STICK» slogan.
/imagine prompt: creative and eye-catching advertising poster for BREWBERRY frozen drinks brand contains a pink pouch that looks like a small bottle. It is saying with bold typography «TOGETHER IN A CHERRY CONDITION» on it. Lying on a grass, nearby some cupid arrows and fruits. the background is about grass and nature vibes made like an abstract collage of different textures.
/imagine prompt: сreate an realistic promotion of frozen drinks. ads banner for BREWBERRY frozen drinks brand contains frozen mix having a form of ice cream that is holding on a tree branch like a fresh fruit. big and fat typography stylized for collage is saying «JUST STRAW AND BERRIES». the design is eye-catching in soft-warm tones but bright. the background is made from strawberries.
(1 и 3) /imagine prompt: advertising poster includes the product of BREWBERRY frozen fruits (mixes) on a stick brand. It саn be seen a stick and the fruits on it. Poster is modern and dynamic, colors are mostly naturalistic but various in tones. It perfectly shows the freshness of product, sunny and comfortable vibes. The background shows different colors and textures that creates the atmosphere of nature.
(2) /imagine prompt: minimalistic and background clear advertising poster includes the product of BREWBERRY frozen fruits (mixes) on a stick brand. Poster is modern. The typography is in the centre and just white and strict. There are a lot of fruits with quite real shadows.
/imagine prompt: generate a mockup of poster for BREWBERRY frozen fruits on a stick brand that shows the product and advertises it. the poster is on the truck at the beach. kid is staring at this poster and shows on it with a finger. he is impressed and want to buy the product. the color palette of a poster is green.
/imagine prompt: generate a mockup of ads minimalistic poster for BREWBERRY frozen fruits on a stick. it has a mood of freshness and juicy. poster is on the beach, surf deck is nearby and surfers are going in back with a blur on to show dynamics.
Все плакаты и мокапы преследуют задачу передать разнообразие и натуральность продукции, вместе с тем подчеркнув аспект привлечения внимания. Важным моментом также стала демонстрация самого продукта для понимания его содержимого случайному прохожему и детям.
Дополнительные носители
Среди дополнительных носителей обозначился стартер пак выживания в жару и во время пляжного отдыха: мини-холодильник и, более декоративная, серф доска.
/imagine prompt: generate a mockup of surf board for BREWBERRY frozen mix of fruits on a stick brand and advertises it. the board is at the beach and the sun is bright. people watch and they are impressed. board is pink and green
/imagine prompt: generate a small bag-fridge on the beach. It is BREWBERRY frozen drinks branded and we can see the product inside: looks like ice cream but from fresh fruits on the stick.
/imagine prompt: generate a fridge inside from the small window. It is BREWBERRY frozen drinks branded and we can see the product inside.
/imagine prompt: generate a t-shirt design for BREWBERRY cold fruit drinks brand that is on a person. he or she is standing on the beach and the background is the ocean. fashion photography without face.
/imagine prompt: generate a bonus accumulative card for BREWBERRY brand, which covered with a sticker with a fruit. a child serves it at a beach bar. photo from aside.
/imagine prompt: generate some clear cups with straws and ads paper stickers on them, that have fruit-like forms and states with typography «don’t be sour as a lemon» and «we’re right after the tree».
Упаковка продукции и лимитированных выпусков
Форма упаковки наследует первоначальному проекту по двум причинам: казалось интересной и сложной задачей воссоздать данную форму пауча-бутылочки, а также удобство формы для детей и ношения с собой.
/imagine prompt: generate a package of brewberry frozen drinks brand. It looks like small pouch but formed like bottle. the packages for different tastes are different colours. on small sticker we can see different fruits that are strung on different things. It also shows the stick that is inside. photo from aside, the background is grass or home comfy atmosphere like a kitchen
/imagine prompt: generate a package of brewberry frozen drinks brand. It looks like small pouch but formed like bottle. the packages for different tastes are different colours. on small sticker we can see different fruits and mixes. photo from a side, bright and there are a lot of packages that full the whole foreground or the biggest part of it, background is ice
Также я решила пойти дальше и создать некоторые лимитированные выпуски продукции бренда под конкретные события: ночная вечеринка на пляже знойным летом и уютные и теплые новогодние праздники, когда миксы становятся пряными и замешиваются уже тёплой водой, напитки становятся согревающими.
(1 и 3) /imagine prompt: generate a promo photo or a poster for brewberry frozen drinks brand where on the foreground there is a cup with ice and brand’s product that have some lights on it like it glows in the dark. on the back it can be seen some palms and the atmosphere if nature. optionally it can be stated something about brand’s magic this summer.
(2) /imagine prompt: generate a professional photography made on photo sky-like background with a lot of light. there are some limited products looks like an ice cream mixes of frozen drinks for BREWBERRY brand.
/imagine prompt: generate a promo photo of a winter holidays limited edition box with frozen mixes for drinks of BREWBERRY brand. the whole atmosphere is like a small winter land where there is a snow and minimalistic non-real trees with a snow on the back. the box states «HAPPY BREW-MAS» and shows the product inside.
/imagine prompt: generate a promo photo of holidays limited edition box with frozen mixes for drinks of BREWBERRY brand. there is no background, just zoom in products in a branded box.
/imagine prompt: generate a photo of a box that has a form of a gift for a winter holidays limited edition box with frozen mixes for drinks of BREWBERRY brand. it is on hands of a child.
В местах продажи (POS-материалы)
Созданием POS-материалов («point of sale») хотелось подчеркнуть натуральность продуктов, использованных в смесях бренда, из-за чего реклама происходит через полки свежих фруктов.
(1) /imagine prompt: generate a product market and a shelf with fresh fruits. there are some POS materials: paper signs like stickers for BREWBERRY frozen drinks that states «BREWBERRY IS OUR NEXT STEP»
(2-3) /imagine prompt: generate a product market and a shelf with frozen products. there are some POS materials: stickers and paper signs like stickers for BREWBERRY frozen drinks and fruits that state that the BREWBERRY is no worse than the regular fruits and they shows the shelf with brewberry product.
/imagine prompt: generate a fridge in a product shop of brewberry frozen drinks brand where there are a lot of different frozen things nearby (other brands or no names). the package looks like small pouch but formed like bottle and for different tastes are different colours (для двух изображений единственная разница была в уточнении «inside» / «outside»)
Также, в связи с важностью такой части целевой аудитории, как дети, показалось забавным создать брендированную лестницу, чтобы всегда можно было дотянуться до полки и незаметно подкинуть вкусности бренда в корзину родителям, чтобы никто ничего не заподозрил.
/imagine prompt: creative and minimalistic soft-colored POS material in a product shop near with a fridge that looks like a step or a small ladder for BREWBERRY frozen fruits for drinks brand.
Также для магазинов создана своего рода зона пробы продукта для улучшенной коммуникации с аудиторией.
/imagine prompt: create some teenagers that try frozen drinks from fruits BREWBERRY branded in a product shop. people feel impressed and happy.
/imagine prompt: the food is in the stroller where the child is sitting. mom puts several packs of BREWBERRY frozen drinks there in the form of pouches. the child rejoices and laughs.
Интерьер и экстерьер (кафе и офис)
Кафе бренда находятся как на пляже, больше напоминая небольшие промо зоны для первоначального и поверхностного знакомства с брендом как способ быстро освежиться (а также забавные фото зоны для детей), так и в городских центрах, где каждый случайный прохожий может насладиться атмосферой и небольшим уголком природы.
/imagine prompt: a small bar or a promo zone on the beach for BREWBERRY frozen drinks from fresh fruits. there is a natures atmosphere and a lot of wood and lians.
/imagine prompt: generate a cap for a kid from BREWBERRY frozen drinks brand. Kid is drinking on the beach and his cheeks are in fruit juice.
/imagine prompt: generate a photo zone on the beach of BREWBERRY frozen drinks from fresh fruits. children put their faces in fruit shapes and their parents take pictures of them.
/imagine prompt: cafe or a bar facade with some open air in the city centre for BREWBERRY frozen drinks from fresh fruits. there is a natures atmosphere and a lot of wood and light. people can see a lot of fresh fruits and the whole product.
/imagine prompt: office facade in the city centre nearby with other big and mirrored buildings for BREWBERRY frozen drinks from fresh fruits. there is a natures atmosphere, grass on facade and a lot of green spots in exterior.
/imagine prompt: office interior (may be with a small bar) for BREWBERRY frozen drinks from fresh fruits. there is a natures atmosphere, grass, wood and the atmosphere of pleasure working.
