Promotion of the Trussian History Festival
College of Communication Design Students, Yvent, Design and Performances, Sound Design, Design and Promotion of the ICU ICU Design School and the people of Tarus City
It was the task of collaborations to solve the problem of the dismemberment of the Tarsians into many communities. A group of students wanted to direct the «Trussian History» festival towards creative assistance and creation and the creation of new links.
Every event at the festival cannot be foreseen and accurately planned: visitors to the Trussian History are direct participants in all the events. And that’s the best quality of the festival: it’s alive.
Catherine Gruzdev, a third-year student in Communication Design, author of the brand style of the festival: «The combination of vague spaciouss and unpainted creations has been put on manual graphics, using original printing forms and icons.»
The promotional students went on an expedition under the ICU USE programme «Open Russia» and spent a week in the city, interviewing Tarus influensers. The Tarusians spoke to each other about the festival, and the students learned how the city lived and how to talk to its inhabitants.
Places were identified where the tarsians were most likely to stop and notice the advertising, and involved the city ' s residents in direct participation in and preparations for the festival. The volunteers helped put up posters and images on the walls.
Valeria Fomina and Xenia Savkina implemented a project called «Dumatic Forecasts» with the most popular Tarus Café «Where Is Here». All those who took coffee with them during the festival found a prophecy glued to a fog sticker. For example, «The arrow of inspiration is coming to you. There’s a chance to catch her at the play „Frogwka“ at 10:00 p.m.
In 6 days, the festival sold 270 cups of coffee with vague predictions, and 52% of buyers downloaded a fog sticker pack for the telegram.
As a result of the overall effort to promote the festival, more than 1,000 viewers were present at performances, concerts, masters — classes, and open rehearsals, and the march on the waterfront brought together about 600 people.
Advertisers and collaborators, interviewers and content managers of the festival’s pamphlet: Yekaterina Grusdeva, Communication Design Direction; Alice Babaev, Darya Vanyukov, Victoria Grigoryan, Sofia Kulakov, Darya Obidin, Maria Obidin, Polina Parhomenko, Olga Fiveaeva, Xenia Savkin, Sophia Selikov, Slavko Serzevic, Stefka Stojkov, Anna Toufekchi, Valeria Fomina, Design and Advertisement.
