Айдентика бренда STEPbySTEP глазами AI
Исходный проект
STEP by STEP — это бренд уходовой косметики для лечения акне, который позволяет людям из разных регионов справиться с одной проблемой вместе. Бренд помогает понять, что кожа с акне не плохая, что это кожа, которая требует лечения и бережного ухода.
Ребрендинг глазами АI
Для генерации логотипов была задействована нейросеть Ideogram. Разработка пространственного дизайна и создание плакатов осуществлялись с использованием нейросети Recraft. Для генерации мерча были применены нейросети Recraft и Ideogram. Дополнительно для оптимизации промптов и их перевода на английский язык использовались сервисы DeepL и ChatGPT.
Логотип
/imagine prompt: A modern, grotesque-style logo for the STEP by STEP skincare brand, designed with clean, minimalistic typography. The lettering should be bold yet soft, with rounded edges and smooth curves, evoking a sense of care and accessibility. The composition should feel balanced and streamlined, reflecting the brand’s step-by-step skincare approach.
Шрифт
Для финального логотипа я выбрала первый вариант. С помощью сервиса WhatTheFont подобрала наиболее похожий шрифт — Mosse Thai Extra Bold.
Носители
/imagine prompt: A professional, high-quality branding mockup for the skincare brand STEP by STEP. The set includes business cards, envelopes, and branded paper, arranged in a minimalist and structured layout. The design should emphasize the concept of recycling, incorporating subtle textures and visual elements inspired by pieces of recycled plastic. The aesthetic should be modern and streamlined, featuring smooth, geometric shapes and an eco-conscious appeal. The grotesque-style logo should be elegantly placed, using printing techniques such as embossing, debossing, or soft matte finishes to maintain a premium look and feel.
/imagine prompt: A minimalistic and modern T-shirt design for the STEP by STEP skincare brand, reflecting its corporate identity and commitment to sustainability. The T-shirt should feature streamlined, modern shapes and incorporate elements of recycling with pieces of recycled plastic in a subtle, artistic way.
/imagine prompt: A minimalistic and modern cap design for the STEP by STEP skincare brand, reflecting its corporate identity and sustainability values. The cap should have a clean, structured silhouette with a focus on eco-friendly materials, incorporating elements of recycled plastic in a subtle, stylish way.
/imagine prompt: A minimalistic and eco-friendly shopper bag for the STEP by STEP skincare brand, reflecting its corporate identity and sustainability values. The design should be modern and functional, incorporating recycled materials and promoting the brand’s step-by-step skincare philosophy.
Продукт
/imagine prompt: A collection of STEP by STEP skincare products, including jars with creams, bottles, and skincare packaging, crafted from recycled plastic. The design should embody sustainability, modern minimalism, and premium skincare aesthetics, integrating subtle elements of recycled plastic textures within a clean and streamlined presentation. The packaging should feature soft, curved shapes, avoiding harsh edges, to evoke a sense of gentleness and care. The grotesque-style STEP by STEP logo should be prominently displayed, maintaining a sophisticated yet approachable look.
Плакаты
/imagine prompt: A series of visually striking posters for the skincare brand STEP by STEP, designed with a modern and eco-conscious aesthetic. The posters should emphasize the concept of recycling, incorporating abstract elements inspired by pieces of recycled plastic, seamlessly integrated into the design. The layout should feature streamlined, modern shapes, creating a clean and structured composition that reflects the brand’s step-by-step skincare philosophy.
Реклама
/imagine prompt: A set of high-quality advertising posters for the skincare brand STEP by STEP, seamlessly integrated into an urban environment. The posters should reflect the brand’s core values of sustainability and self-care, using the concept of recycling with pieces of recycled plastic incorporated into the design.
Пространство
/imagine prompt: The exterior of the STEP by STEP store embodies modern sustainability, featuring a minimalist facade with clean lines and eco-conscious materials. The entrance is framed by textured panels made from recycled plastic, subtly showcasing the brand’s commitment to sustainability. The grotesque-style STEP by STEP logo is elegantly displayed on the storefront in a soft, muted tone, blending seamlessly with the sleek, natural color palette.
/imagine prompt: A modern, eco-conscious checkout area in the STEP by STEP store, seamlessly blending sustainability and minimalist design. The counter is crafted from recycled plastic elements, subtly showcasing the brand’s commitment to recycling. The space features streamlined modern shapes, a soft muted color palette, and the grotesque-style STEP by STEP logo elegantly embossed or subtly integrated into the desk.
/imagine prompt: A sleek, eco-conscious STEP by STEP store interior with skincare products displayed on modern, curved shelves made from recycled plastic elements. The space reflects sustainability and minimalism, featuring streamlined shapes, soft muted tones, and a grotesque-style logo subtly integrated into the design. Gentle, diffused lighting highlights the clean, recyclable packaging, reinforcing the brand’s commitment to responsible skincare and step-by-step self-care.
Список нейросетей
DeepL (https://www.deepl.com) ChatGPT (https://chatgpt.com) WhatTheFont (https://www.myfonts.com) Adobe Color (https://color.adobe.com) Ideogram (https://ideogram.ai) Recraft (https://www.recraft.ai)
