Айдентика бренда кремов для тела «Affair» глазами ИИ
Исходный проект
Каждый аромат крема вдохновлен тремя разными историями любви, любой человек способен выбрать то, что близко именно ему!
Создание логотипа
Для создания логотипа я использовала нейросеть Qwen. Я сгенерировала несколько вариантов логотипов, которые мне бы подходили по стилистике. Для этого я задавала такие параметры как шрифт и цвета. Я остановилась на первом варианте.
Promt: Generate me a logo for a brand that creates skin creams. The name is inspired by various love stories and affairs that happen to people. The brand’s character is sincere, playful, and easy. The logo should consist of one word «Affair».Use black in the logo, and the font is Antique. The logo should be stylish and modern.
Логотипы
Цветовая палитра и Шрифт
При помощи WhatTheFont я нашла шрифт с изначально сгенерированного логотипа, а для создания цветовой палитры проекта я использовала программу Adobe Color.
Упаковка и Носители
Референс
В программе Pinterest я подобрала референс, который соответствовал заданной теме. Я перенесла его в программу Recraft, а дальше при помощи промтов генирировала упаковку и изображения носителей.
Упаковка
Promt: Generate me a package for a brand that creates skin creams. The name is inspired by various love stories and affairs that happen to people. The brand’s character is sincere, playful, and easy. The logo should consist of one word «Affair».Use black in the logo, and the font is Antique. The logo should be stylish and modern.
Футболка
Promt: Create a T-shirt for me that says «Affair», and there should also be blurred gradient landscapes on the T-shirt. Use vintage processing as if the photo was taken with a vintage film camera. Add some noise effect to the photo. The photo should have blurred highlights of sunlight.
Брелок
Promt: Create a keychain for me that says «Affair», and there should also be some clouds on the keychain. Use vintage processing as if the photo was taken with a vintage film camera. Add some noise effect to the photo. The photo should have blurred highlights of sunlight.
CD диск с музыкой
Promt: Create a Cd-disk for me that says «Affair», and there should also be blurred gradient landscapes on the T-shirt. Use vintage processing as if the photo was taken with a vintage film camera. Add some noise effect to the photo. The photo should have blurred highlights of sunlight.
Каталог
Promt: Create a magazine for me, which contains jars of body care creams. Use vintage processing as if the photo was taken with a vintage film camera. Add some noise effect to the photo. The photo should have blurred highlights of sunlight.
Интерьерные постеры
Promt: Design a which contains jars of body care creams for me, where there are three huge white posters. They are hung along a gray monochrome wall. Use vintage processing as if the photo was taken with a vintage film camera. Add some noise effect to the photo. The photo should have blurred highlights of sunlight.
Плакаты
Для того, чтобы создать плакаты я все также использовала предыдущий рефенс для упаковки и носителей. Я создавала изображения в программе Recraft.
Наружная реклама
Promt 1: Generate posters for a brand that creates skin creams for me. The name is inspired by various love stories and affairs that happen to people. The brand’s character is sincere, playful, and easy. The logo should consist of one word «Affair». Antique font. The logo should be stylish and modern. The poster should show a vintage girl and a guy swinging together on a swing.
Promt 2: Generate posters for a brand that creates skin creams for me. The name is inspired by various love stories and affairs that happen to people. The brand’s character is sincere, playful, and easy. The logo should consist of one word «Affair». Antique font. The logo should be stylish and modern. The poster should show a vintage girl and a guy bumping into each other on the subway.
Promt 3: Generate posters for a brand that creates skin creams for me. The name is inspired by various love stories and affairs that happen to people. The brand’s character is sincere, playful, and easy. The logo should consist of one word «Affair». Antique font. The logo should be stylish and modern. The poster should show a vintage girl and a guy walking together by the sea. Use the blue color on the background.
Promt 4: Generate me a vintage-style love story. Where three girl friends are picking berries in the forest under the bright rays of the sun. The name «Affair» should be in the center. Antiques should be used.
Фотостиль (1)
Референсы
В моем фирменном стиле есть два фотостиля, которые выполняют разную функцию для проекта. Первый стиль отвечает за эмоцию, которую должны получить люди при использовании продукта. В этот раз я также подобрала референсы в Pinterest, которые бы соответствовали моему представлению о визуальном воплощении. Я использовала программу Recraft для создания изображений.
Promt: Generate me a girl who uses cream on her face. Her hair is loose, and she is facing the camera. This is a professional shoot for a care cosmetics brand. Make the background gray and monotonous. Use vintage processing, as if the photo was taken on a vintage film camera. Add some noise effect to the photo. There should be a bit of blurred sunlight in the photo.
Promt: Generate for me the back of a girl who is facing the sea.You can’t see anything except her bare back, you can’t see her head and hair. This is a professional shoot for a brand of beauty care products. Make the background gray and monotonous. Use vintage processing, as if the photo was taken on a vintage film camera. Add some noise effect to the photo. The photo should have some blurred highlights of sunlight.
Promt: Generate my feet that have a stream of water coming out of the shower. part of the white bathroom is visible. The legs are well-groomed and beautiful. This is a professional shoot for a care cosmetics brand. Make the background gray and monotonous. Use vintage processing, as if the photo was taken on a vintage film camera. Add some noise effect to the photo. The photo should have some blurred highlights of sunlight.
Фотостиль (2)
Референсы
Во втором стиле воплощены романтические истории, которые отражают название бренда «Affair», и подчеркивают его характер: игривый, легкий, любопытный. Для создания изображений я использовала программу Recraft, в которой вставляла референсы с Pinterest и добавляла промты.
Promt: Generate me a story The poster should show a woman and a guy swinging together on a swing. Make the background gray and monotonous. Use vintage processing, as if the photo was taken on a vintage film camera. Add some noise effect to the photo. The photo should have some blurred highlights of sunlight.
Promt: Generate posters for a brand that creates skin creams for me. The name is inspired by various love stories and affairs that happen to people. The brand’s character is sincere, playful, and easy. Use vintage processing, as if the photo was taken on a vintage film camera. Add some noise effect to the photo. The photo should have some blurred highlights of sunlight.
Promt: Generate posters for a brand that creates skin creams for me. The brand’s character is sincere, playful, and easy. Use vintage processing, as if the photo was taken on a vintage film camera. Add some noise effect to the photo. The photo should have some blurred highlights of sunlight. The poster should show a vintage girl and a guy walking together by the sea.
Пространство
Референсы
Для пространства я все также использовала программу Recraft, в которой генерировала изображения пространства, и Pinterest, где искала референсы.
Зал салона красоты
Promt: Generate for me a beauty salon space with jars of cream. Grey chairs stand along the mirrors. The floor is covered with tiles.
Полка с продукцией
Promt: Generate a close-up of the shelf for me. There are different jars of creams and various care cosmetics on it. The walls and ceiling are a muted orange color.
Зал ожидания
Promt: Generate a beauty salon space for me. In the middle there is a huge mirror that is hung on the wall. There is a waiting area for visitors on the right side. There are upholstered chairs for visitors.
Входная дверь
Promt: Generate the front door to the beauty salon for me. It is a warm brown shade, located along a light orange wall. There are pots of flowers nearby. And a red-haired cat runs past.
Список используемых нейросетей
1/ Ideogram: https://ideogram.ai/ Создания логотипа бренда
2/WhatTheFont: https://www.myfonts.com/pages/whatthefont Распознавания шрифта с логотипа
3/Adobe color: https://color.adobe.com/ru/ Создания цветовой палитры по референсному изображению
4/Recraft: https://www.recraft.ai/ Создания стилей и генерации изображений
