Rida OLV
We created an OLV video for an updated ride-hailing service Rida to promote the service in Latin America, Asia and Africa.
Our task was to create a 3D video that would help users easily evaluate the benefits of the application.
We worked with an updated corporate identity: classy, bright and focused on those who seek comfortable and profitable rides. We conducted research on the storyboard stage and ended up developing 3D graphics that expand the identity toolbox and present the brand benefits at its best.
To complement the visuals, we created rhythmic and low-key track that supports the brand attitude and friendly vibe of the service. As a result, everything works out to introduce users to the service even before their first ride.
Let’s Rida!
Credits
Poool Team
Creative Direction Vladimir Matkhanov Evgeny Kashirin
CGI Konstantin Simonov Georgii Sapozhkov
Sound Evgeny Piankov
Rida Team
Art Director Galya Sholokhova
Producer Yulia Buryka
Copyright Iana Kamenko
