Экологический бренд Wayfarer глазами AI
Ссылка на исходный проект:
О проекте
«Wayfarer» — блог об этичном туризме, информи- рующий людей о том, как путешествовать, оказы- вая минимальный вред экологии. Миссия бренда — сохранение природных мест, снижении углерод- ного следа, популяризация sustainable tourism, zero-waste движений.
Продукт «Wayfarer» — специальное инновационное компактное приспособления для очищения тела в отсутствие возможности использования душа или ванной. Гаджет, который помог бы сократить коли- чество воды и был бы пригоден в походах и других путешествиях.
Инструменты
Midjourney — генерация изображений Font brief — подбор шрифта Adobe Color — подбор цветовой палитры DeepL — переводчик для составления промпта Chat GPT — помощник в составлении нужного промпта через загрузку референсного изображения Adobe Photoshop — редактирование текста на изображениях и цветокоррекция
Продукт
/imagine prompt:
A gadget box in the shape of a round total white ammonite made from recycled paper. The very inside of the box looks like an imprint in stone from an ammonite. Total white handmade box paper using press and natural material prints for eco-tourism brand with all-white background --ar 16:9 --style raw --v 6.1
Логотип
/imagine prompt:
Generate a vector logo for a total white eco-tourism company «Wayfarer». It should be a smooth letter «W» on a white background. --ar 3:2 --style raw --v 6.1
Брендинг
Направление колористического решения было задано с использованием чата-GPT по запросу:
«Write down 6 suitable colors for an eco-tourism brand specializing in zero waste, sustainable tourism and net carbon footprint».
Цвета были подобраны с помощью Adobe Color.
С помощью сервиса font brief был подобран шрифт для фирменного стиля: Self Modern от студии Bretagne Type Foundry
/imagine prompt:
Generate a product photo of three Wayfarer business cards made from recycled paper made by hand using a press and prints of natural materials for an eco-tourism brand with a total white background, including inkless «Wayfarer» in large font at the bottom right, embossed in paper, «eco-tourism company», at the top left, below there is a small text '@wayfarer.tourism'. --ar 16:9 --style raw --v 6.1
/imagine prompt:
Generate a variety of fancy total white stickers for Wayfarer eco brand on a total white background. --ar 3:2 --style raw --v 6.1
/imagine prompt:
Generate a fashion photograph featuring a close-up of a silicone water bottle of a unique soft shape for Wayfarer eco brand on a total white background. The overall atmosphere of the photo is edgy and luxurious with an aesthetic of gorp core. --ar 3:2 --style raw --v 6.1
/imagine prompt:
Generate a shopping bag of unique shape for Wayfarer eco brand on a total white background. --ar 3:2 --v 6.1 --style raw
/imagine prompt:
Generate total white organic candles made of stones on a total white background --ar 16:9 --style raw --v 6.1
/imagine prompt:
Generate a photo of an innovative technological form of a total white round camping tent with a carcase, skirt, ventilation flaps and white textile for an eco-tourism company 'Wayfarer' --ar 16:9 --v 6.1 --style raw
/imagine prompt:
Generate a photo of an innovative technological form of a total white solar-powered Inflatable Lantern with a round solar battery for an eco-tourism company «Wayfarer» with a white background. --ar 3:2 --style raw --v 6.1
Пространство
Для генерации пространств бренда Wayfarer я использовала нейросеть Midjourney, чтобы получить интерьеры и экстерьеры в подходящей стилистике, я использовала референс уже созданного брендинга.
/imagine prompt:
Generate a photo of the interior of a total white plastic tent for an office of eco-tourism company which looks like a technological cave set in the woods. The interior is mostly white with enormous window-like areas imitating being in the snowy foothills --ar 3:2 --style raw --v 6.1
/imagine prompt:
Generate a photo of a total white plastic tent for a pop-up store of eco cosmetics for eco-tourism which looks like a cave set in the woods in winter. There is ice on the foreground that reflects the entire landscape. The trees around are leafless. The weather is cloudy. --ar 3:2 --style raw --v 6.1
/imagine prompt:
Generate a photo of an interior of a total white plastic tent for a pop-up store of eco cosmetics for eco-tourism which looks like a technological cave set in the woods. The interior is mostly white yet there are some walls covered with photo-wallpaper with tree trunks. --ar 3:2 --style raw --v 6.1
Промо-материалы
Для плаката был заново сгенерирован цветок эдельвейс, символизирующим храбрость у путешественников.
/imagine prompt:
Generate a b/w photo of a realistic grayscale edelweiss with several leaves on a thin stem. The flower should appear organic and natural, contrasting against the minimalist background. The plant’s leaves and flowers are covered with white hair, and appear woolly. The size of flowering stalks of edelweiss is 3–20 centimetres. Each bloom consists of five to six round small clustered spikelet-florets (5 mm) surrounded by fuzzy white petals in a double-star formation. It consists of several baskets, gathered together and filled with white flowers. The baskets are framed by leaves, forming a kind of multi-rayed star. The plant’s leaves are elongated and narrow. The background is total white--ar 2:3 --style raw --v 6.1
Было принято решение построить визуал Wayfarer на фото-кампейнах / творческих съемках, отражающих настроение и посыл бренда.
Для генерации визуального ряда бренда Wayfarer в большей степени были использованы референсы, найденные в интернете и фотографии из личного архива с туристических поездок, которые затем были описаны с помощью чата-GPT и доработаны /видоизменены мной для большего захватывающего эффекта. Меньшая часть фотографий была придумана с нуля и собственного промпта.
a) A realistic whimsical and artistic scene depicting five people in flowing flying light-colored robes. Each holds with two hands a deep translucent white bag like a huge net in a lush green field. The people are busy developing these packets in a manner similar to the artistic development of flags, their faces have a soft, dreamy expression. The background is a slightly overcast sky, giving the scene a mystical feel. The lighting is ethereal, emphasizing the delicate fabrics of their clothes, evoking a sense of nostalgia and innocence. The still was made on an analog camera with a flash --ar 16:9 --style raw --v 6.1
b) A dynamic action shot capturing a young person in mid-leap, wearing a total white outfit and oversized white sneakers. The individual has a determined expression, holding nordic walking poles. He also has an enormous camping backpack on his back. The background is minimalistic with a pale sky, enhancing the sense of movement and urgency in the scene. The pose is dramatic, with legs extended and arms outstretched, creating an impression of speed and energy, reminiscent of a high-octane action sequence. The still was made on an analog camera with a flash. The shot has a neutral to warm undertone. --ar 16:9 --style raw --v 6.1
c) A serene and breathtaking mountain landscape featuring a person sleeping in a total white sleeping bag on a rocky surface. The setting includes a beautiful glacial lake in the background, surrounded by majestic mountains with snow-capped peaks. The sky is overcast, creating a dramatic yet peaceful atmosphere. The person appears relaxed, bundled up in the total white sleeping bag, with a small total white sleeping mat underneath. Include scattered rocks and patches of snow to enhance the rugged wilderness feel. --ar 3:2 --style raw --v 6.1
e) A nostalgic shot of lots of total white big filled garbage bags against the backdrop of a landscape of forest with black trees and tree trunks. High resolution, cinematic, With neutral undertone. --ar 3:2 --style raw --v 6.1
f) A mysterious photo of black trees and trees' trunks on a white background. The still was made on an analog camera with a flash. --ar 3:2 --style raw --v 6.1
prompts:
f) A crowd of people in white warm clothes with a bunch of white hiking bags standing in line for a white bus against the backdrop of a landscape of snow-capped mountains in the morning sunny time. --ar 16:9 --style raw --v 6.1
g) An extreme close-up of total white garbage/trash impaled on a total white special lance for picking up trash from the ground. The background is the grass. The still was made on an analog camera with a flash. The shot has a neutral to warm undertone. --ar 16:9 --style raw --v 6.1
h) A close-up nostalgic vibrant dynamic seaside scene featuring a woman in a navy blue swimsuit, standing in shallow water and throwing a small blue ball into the ocean for her dog. The dog, a medium-sized breed with a tan and brown coat and an orange collar, is swimming towards the ball. The background shows clear turquoise water with gentle waves, and a pebbled shoreline adds texture to the scene. Sunlight reflects off the water, creating a vibrant, summery atmosphere that conveys a sense of fun and playfulness. --ar 3:2 --style raw --v 6.1
i) A dynamic urban scene capturing the hustle and bustle of a city. The focus is on a set of stairs outside a modern building, with several people dressed in a total white similar clothes. Some individuals are ascending or descending the stairs, while others are standing, but all of them are cleaning, collecting trash and do other cleaning activities. A man in the foreground walks past, looking intently ahead. The background features a minimalist architectural design with large light-colored walls and geometric shapes. The lighting is natural, casting interesting shadows that enhance the scene’s depth and complexity, evoking a sense of movement and urban life. The still was made on an analogue camera with a flash. --ar 3:2 --style raw --v 6.1
g) A creative photo shoot of a close-up rotated half-face curly cyclist in motion with overexposed a special total white cycling suit with white cycling glasses sitting in a natural focused pose on a bicycle, holding the steering wheel tightly. He is looking straight like he is riding. He is not looking at the camera. The cyclist model is posing in front of a white backdrop with a photo of black trees and trees' trunks. The atmosphere is comic and mysterious. The still was made on an analogue camera with a flash. --ar 3:2 --style raw --v 6.1
i) A nostalgic portrait set in a scenic sea landscape during the daytime, featuring a shirtless man from his back sitting in front of the sea in the background. In the foreground a number of the tops of white umbrellas can be seen. The backdrop showcases majestic sea waves. The image should convey a warm, retro atmosphere reminiscent of the 1970s. --ar 3:2 --style raw --v 6.1
k) A close-up shot the upper hand in a ski glove offering help to the lower one in a ski glove against a stunning mountain backdrop. The left hand is slightly darker, with a textured skin tone, while the right hand is lighter, showing a soft skin texture. The hands are in sharp focus, capturing the details of their fingers and palms. In the background, there are snow-covered mountains under a clear blue sky, enhancing the feeling of elevation and adventure. It looks like a shot was made with a flash. The lighting should be bright, emphasizing the hands and the natural beauty of the surroundings. --ar 3:2 --style raw --v 6.1
Ссылки
Midjourney. URL: https://www.midjourney.com/explore?tab=top Font brief. URL: https://www.fontbrief.com Adobe Color. URL: https://color.adobe.com DeepL. URL: https://www.deepl.com/ru/translator Chat GPT. URL: https://chatgpt.com Adobe Photoshop. URL: https://www.adobe.com/products/photoshop.html Bretagne Typeface. URL: https://fonderiebretagne.fr/font/self-modern-regular/
