Брендинг мастерской керамических изделий «Intro Ceramics» глазами AI
Данная работа демонстрирует то, как искусственный интеллект может преобразовать уже существующий проект, изменив его айдентику и добавив дополнительные носители и элементы дизайна. В качестве исходника был взят проект с упаковкой глины для бренда «Intro Ceramics», в основе котрого лежат абстрактные формы, демонстрирующие степень мягкости массы для лепки внутри упаковки.
Исходный проект: https://portfolio.hse.ru/Project/159271
Ребрендинг глазами ИИ:
В ходе разработки этого проекта был использован ресурс Leonardo Ai. В основу легла стилистика исходного проекта — как опора с эстетикой абстрактных форм-пятен. Однако в ребрендинге рождаются иные визуальные образы. В основу дизайна ложится ощущение спонтанности, хаотичности, пластичности и импульсивности в работе — глина податлива, мягка, поэтому способна адаптироваться под разные запросы. Концепция вытекает напрямую из названия мастерской («into» — с лат. — «направленный внутрь себя»), а также из процесса работы студии — каждый объект создаётся в процессе под конкретный заказ и не является серийным. Именно поэтому каждая форма тут уникальна. Цвета проекта натуральные, не кричащие, чтобы сделать акцент естественности материала и приблизиться к ощущению, которое заложено в концепции «into».
Логотип
Create a logo that embodies the essence of an Intro Ceramics brand where individuality and raw creativity shine. Imagine a serene yet inspiring workspace, with a focus on abstract organic shapes and earthy tones. Highlight the tactile quality of clay, capturing its transformation through human touch. The environment should evoke a sense of freedom and intuition—no pre-made molds, only natural, flowing forms born from the artist’s inner impulse. Each ceramic piece is unique, featuring irregular lines, textured surfaces, and spontaneous artistry. Incorporate muted, natural colors like terracotta, off-white, and slate gray, with a minimalist yet warm and inviting aesthetic.
Упаковка
Design packaging for a clay product that embodies the brand’s philosophy of creativity and individuality. The packaging should feature a minimalist design, using natural, earthy tones such as terracotta, beige, and slate gray. The material could be textured kraft paper or matte-finish eco-friendly cardboard, emphasizing sustainability. Incorporate hand-drawn or organic shapes that echo the fluid and unique forms of handmade ceramics. The brand name, 'Intro Ceramics, ' should be displayed in a clean, modern font, with subtle imperfections to reflect the artisanal nature of the product. Include minimal text, perhaps a tagline like 'Raw Creativity, Infinite Possibilities, ' and a simple, elegant logo that symbolizes the transformation of clay into art.
Постеры
Create a poster mockup for Intro Ceramics displayed on a weathered brick wall in a bustling urban alley. The alley features graffiti, layered posters, and signs, creating a textured, artistic environment. The poster should have an earthy, minimalist design with organic shapes and the tagline 'Raw Creativity, Infinite Possibilities.' Natural light illuminates the poster, contrasting its clean design against the gritty background.
Visualize an Intro Ceramics poster mounted on a sleek glass wall of a modern café in a busy city. The café interior is visible through the glass, with people enjoying coffee and conversations. The poster design is minimalist and earthy, harmonizing with the warm, contemporary vibe of the setting. Reflections of the urban street and passersby add dynamic layers to the scene.
Бумажный пакет
Design a paper shopping bag for Intro Ceramics that reflects its artisanal and creative ethos. The bag should be made from eco-friendly kraft paper with a textured, natural finish. The design features minimalistic, organic patterns in earthy tones like terracotta, beige, and slate gray, inspired by the shapes of handmade ceramics. The brand name, 'Intro Ceramics, ' is printed in a modern, understated font, accompanied by a subtle logo that symbolizes the fluidity of clay. Include sturdy, natural rope or paper handles for a rustic yet refined touch. The overall aesthetic should evoke sustainability, individuality, and elegance.
Шопер
Design a shopper bag for Intro Ceramics that embodies the brand’s ethos of creativity and individuality. The bag should be crafted from eco-friendly, durable fabric like cotton or jute in a natural tone such as off-white, beige, or light terracotta. The design features organic, hand-drawn patterns or abstract shapes inspired by the flowing forms of handmade ceramics. The brand name, 'Intro Ceramics, ' is printed in a clean, modern font, subtly placed near the center or lower corner. The straps are sturdy and comfortable, made of matching or contrasting material. The overall design should feel artisanal yet stylish, perfect for carrying ceramics or everyday items.
Фартук
Create a mockup of a woman wearing a clay modeling apron from Intro Ceramics, framed from the shoulders down against a plain white background. The apron features an abstract design with flowing, irregular patterns in earthy tones like terracotta, beige, and slate gray, inspired by the textures and movement of clay. The branding is minimal, with the 'Intro Ceramics' logo subtly placed near the hem or pocket. The apron has a slightly worn, artisanal look with smudges and imperfections that reflect its use in creative work. The hands rest naturally at the sides, with no objects being held, keeping the focus entirely on the apron’s design.
Create a mockup of a woman wearing a clay modeling apron from Intro Ceramics, framed from the shoulders down against a plain white background. The apron features an abstract design with organic, free-flowing patterns inspired by the textures and shapes of clay in earthy tones like terracotta, beige, and slate gray. The branding is minimal, with a small, understated 'Intro Ceramics' logo subtly incorporated into the design, perhaps near the hem or pocket. The apron has visible artistic smudges and irregular lines, emphasizing its connection to the creative process. The focus is solely on the apron and the hands, which hold a simple, unfinished ceramic form.
Посты в соцсети
При создании постов было придумано несколько слоганов, поддерживающих дизайн-концепцию хаотичности и спонтанности в рождении глиняных объектов:
- shaped by impulse, defined by you
- feel the process
- unmollded. unscripted. unlimited
Эти слоганы стали основной для постов в соцсетях
Design an Instagram ad post for Intro Ceramics featuring an abstract composition inspired by the tactile nature of clay. Use flowing, organic shapes in earthy tones like terracotta, beige, and slate gray, with subtle textural overlays that suggest clay in motion. The text overlay reads: 'Shaped by Impulse, Defined by You' in a minimalist font, with a small call-to-action like 'Discover More' placed subtly in the corner.
Design a minimalistic Instagram ad featuring a gradient background in earthy tones that subtly mimic clay transitions, from raw terracotta to polished beige. Overlay abstract, hand-drawn lines that evoke the shaping of clay. Text reads: 'Feel the Process' in an understated font, with a barely-there call-to-action like 'Learn More' blending seamlessly into the design.
Design a conceptual Instagram post for Intro Ceramics using a collage of abstract forms that evoke the essence of clay — irregular circles, flowing lines, and textured layers in earthy shades. Overlay minimalistic text that reads: 'Unmolded. Unscripted. Unlimited.' with a small, simple call-to-action like 'Explore Now' integrated into the design.
Design an Instagram feed for Intro Ceramics that reflects the brand’s ethos of creativity, individuality, and artisanal craftsmanship. The feed should feature a harmonious blend of posts:
Close-up shots of textured, unique ceramic pieces with earthy tones like terracotta, beige, and slate gray. Process photos showing hands working clay, with minimalistic, clean backgrounds. Styled shots of the ceramics in home or studio settings, paired with natural elements like wood, linen, and greenery. Flat lays of tools, raw clay, and unfinished pieces on textured surfaces. Inspirational quotes or brand messages in modern typography over muted backgrounds, reinforcing the themes of creativity and spontaneity. Occasional behind-the-scenes photos of the workspace, showcasing the brand’s raw and authentic vibe. The overall aesthetic should be cohesive, using soft natural lighting, earthy colors, and an organic flow to convey a sense of warmth, creativity, and elegance.
Интерьер мастерской
Design an image of a ceramics studio that reflects the ethos of pure creativity and individuality. The workspace is open and airy, with natural light streaming through large windows. The room features raw, unfinished wooden tables, shelves lined with irregularly shaped, handmade ceramic pieces, and tools scattered organically, suggesting active creation. A central area displays chunks of clay and pottery wheels, while the walls are adorned with subtle splatters of clay and muted earth-tone decor. The atmosphere is calm yet inspiring, with a focus on the tactile and spontaneous nature of the craft. Include hints of greenery, like small plants, to add life to the space.
Используемая нейросеть: https://leonardo.ai/
Ссылка на исходный проект: https://portfolio.hse.ru/Project/159271
