Original size 2474x3500

Gluten is cool again

Longread translated automatically
243

In today’s world, it has become customary to suffocate their needs in chasing trends, one of which is «healthy life». People are convinced that their favorite food is harmful. They begin to look for problems where they do not exist, giving themselves false ideas about the carrying capacity and incapacitability of products. This project presents the beauty of bread as a traditional product through theatrical interaction with heroines.

Original size 1920x1205
Original size 1920x1205
Original size 844x1205
Original size 1920x1205
Original size 1920x1205
Original size 1920x1205

Art director and stylist: Vanessa Gesalov Photo by Diane Smirnova Promotional Campaign for the Pechorin bakery

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