LEPESTOCK: Panno Designer
Lepestock is a brand of decorative designers inspired by the traditional paintings of Tagilian trays.
The main objective of the project is to offer the market a modern way of interacting with traditional bottom fishing. The challenge is to present traditional crafts in a new form that is accessible to a wide audience and at the same time attractive to fans of unique and functional art.
The assembly process, using modules, not only makes the product functional, but also makes it an exciting activity that gives a sense of being involved in the creation of art.
The Tagil Lacquer Painting was allocated for the work, as it includes an interesting but little-known «machine» bicolour painting. The development of underground fisheries in Russia began to develop actively from the 18th century on the basis of Ural ' s rich steel resources. Local blacksmiths used cold and hot mat techniques to create the first iron trays, gradually turning them into art objects thanks to sophisticated painting techniques. The uniqueness of the Tagilian painting on metal is the use of two-colored swabs, i.e. when painting elements are applied to an article, the artist draws two different paint pieces at the same time. Tagil’s painting became the basis for the jostling. Although it is common for Jostovo to be considered the mother of paintings, there is evidence of the impact of Ural traditions. In one version, the jockeys learned from the experiences of the Tagilian Old Orders of the late 18th century.
Lepestock seeks to preserve these traditions by adapting them to a modular format, which makes it easy to create decoratives for any interior.
The target audience includes both people ' s artists and decorators and people looking for unique elements for interior. The concept of modular panos, which are collected as a designer, makes the decorative process accessible and personalized.
The product is a set of sets for creating unique decorative pannos that are collected as a designer. Each set is based on traditional Tajik paintings and adapted to current trends. These can be used in any interior, from classical to modern. The assembly process will be both an exciting exercise and a way of creating exclusive interiors.
The mission is to preserve popular art and adapt it to modern needs.
The kit is delivered in a wooden chest with a metal lock. Such a package not only highlights the aesthetic value of the product, but also meets the principles of environmental and functionality — the chest can be used for the subsequent storage of various items in the home.
The kit also includes a compilation instruction, 6,000 details, a card-card with a brief historical background on the Tagilian trays, which formed the basis for the artistic concept of modular pannos.
