Бренд товаров для новогоднего настроения и домашнего уюта «Noël Nest»
Старый проект
SFTY — современный концепт-стор товаров для комфорта и домашнего уюта. Бренд про доверие, безопасность, честность, открытость и заботу. Метафора стора — стекло, главной задачей было показать прозрачность и безопасноть, создать доверительную атмосферу.
Пространство SFTY. Проект: https://portfolio.hse.ru/Project/217687
Товары SFTY brand
Новый проект — концепт-стор товаров для новогоднего настроения и домашнего уюта
Айдентика
Я попросила ChatGPT-4o придумать идеи для названия бренда, понравился вариант: Noël Nest — A chic and French-inspired name tying in the idea of a cozy «nest» for the holidays.
Вот что ChatGPT-4o предложил по визуальному стилю: Visual Design: Use warm, festive colors like gold, red, dark green, silver, and white, alongside twinkling fairy lights, soft fabrics, and shimmering decor.
Mj prompt: a cozy and elegant logo for 'Noël Nest, ' a concept store specializing in New Year mood and home coziness. The design features a combination of modern and festive elements. The text 'Noël Nest' is written in a sophisticated, serif font with subtle flourishes, complemented by a soft gold color. Above the text, a simple yet elegant icon of a cozy nest made of intertwining pine branches, adorned with small ornaments and a star at the top, is included. The background is a soft, creamy white, with delicate accents of evergreen and gold, evoking warmth and festivity. The overall feel is inviting, luxurious, and festive, perfect for a holiday-inspired brand.
Сгенерировала логотип для магазина, после чего с помощью Adobe Color и Midjourney были выбраны основные цвета.
Midjourney предложил еще варианты цветов, почти идентичных цветам из лого, как акцентный выбрала темно-красный
Mj prompt: color palette of 5 colours for the shop of goods for New Year mood and home comfort, festive, cosy mood, warmth and luxury
Спросила у GPT какие шрифты подойдут для бренда, он предложил элегантные шрифты с засечками: Playfair Display, Cormorant Garamond, Didot, Crimson Pro. Выбрала второй шрифт.
Пространство
Вид магазина с улицы
Mj prompt: a cozy storefront during a snowy evening, featuring a soft matte white facade with warm wooden accents. Large frosted glass windows display a glowing Christmas tree and festive furniture inside. The entrance is flanked by evergreen potted trees wrapped in golden fairy lights, with faux snow dusting the planters and edges of the windows. A dark wooden door adorned with a lush wreath of pinecones, berries, and gold ribbons stands at the center, framed by twinkling string lights. Soft golden light spills onto the snowy sidewalk, creating a warm and inviting atmosphere.
«Уголок ароматов и угощений»
Mj prompt: a beautifully styled setup inside a modern store, dedicated to holiday home comforts. shelves displaying aroma candles in dark green and wine red, diffusors, lights cream packages. Overhead, pendant lights shaped like snowflakes cast a warm, golden glow. Nearby, a display of sets for glintwine, tea, and cookies arranged neatly on wooden shelving with garlands of pine and red berries. The background is a soft light cream color, creating a warm, inviting ambiance. Gentle, diffused lighting. --ar 16:9
Зона с кухонными товарами и праздничной посудой
Mj prompt: a rustic holiday dining setup inside a modern store. A large wooden dining table is set with gold-rimmed plates, crystal glasses, and linen napkins folded into Christmas tree shapes. A lush centerpiece of fresh greenery, fairy lights, and gold baubles runs along the middle of the table. Surrounding the table are freestanding shelves displaying tableware, mugs, and festive kitchen accessories. Overhead, pendant lights shaped like snowflakes cast a warm, golden glow. Nearby, a display of holiday baking kits, aprons, and cookie cutters is arranged neatly on wooden shelving with garlands of pine and red berries.
В улучшении качества изображений мне помогла нейросеть Fabula AI.
Зона декора и товаров для уюта
Mj prompt: a beautifully styled living room display inside a cozy shop. A neutral beige sectional sofa is arranged with plush festive pillows and a soft knitted throw. A rustic wooden coffee table holds a centerpiece of gold candles, pinecones, and fairy lights. Behind the sofa, wall-mounted wooden bookshelves are filled with holiday ornaments, candles, and small decor items. The room is softly illuminated by warm pendant lights with frosted glass shades, while a faux fireplace with glowing LED flames adds to the ambiance. The floor features a woven rug with red and cream patterns, completing the cozy holiday setting.
Рекламные постеры
Попросила ChatGPT-4o придумать идеи и текст для рекламных постеров Noël Nest. Что он придумал: 1. Poster «Sip, Savor, Share», slogan: «Make warm moments in your Nest» 2. Poster «Gather Around the Table», slogan: «Give joy effortlessly» 3. Poster «Holiday Gifting Made Simple», slogan: «Celebrate together Style your Nest»
1. Mj prompt: warm mulled wine glass mug with a cinnamon pod and a dried orange near on wood table in cozy room, a fireplace in the background, soft lighting, Christmas spirit, figma and minimalism style. --ar 2:3
2. Mj prompt: a shelf with couple pre-made gift sets, each including candles, diffusers, and wrapped goodies in dark green (#20402C) and wine red (#670003) packaging with gold text, light cream (#FCF7F3) background, soft lighting, Christmas spirit, figma and minimalism style. --ar 2:3
3. Mj prompt: a poster for store of goods for New Year mood and home cosiness. elegant gold-rimmed plates on wooden dining table with two crystal glasses, and a green spruce branch. Light ceam background. A cozy holiday atmosphere surrounds the scene. The poster is printed on high-quality paper, with bold typography. --ar 2:3
Вручную нанесла текст + лого на сгенерированные изображения.
Mj prompt: a mockup of 3 posters on a city street, snow lies, winter, lights on, style raw + adobe ps
Нанесла постеры на сгенерированный мокап
Носители
Mj prompt: mockup of 2 new aromatic candles in matte dark green (#20402C) and wine red (#670003) glass on light cream (#FCF7F3) background, soft lighting, figma style. --ar 16:9
Доработала сгенерированное Midjourney изображение, вставив сгенерированное раннее лого.
Mj prompt: an elegant crystal champagne glass with golden region and right dark green (#20402C) package box for it with gold text on light cream (#FCF7F3) background, soft lighting, minimalistic + figma style. --ar 16:9
Mj prompt: a standing blonde model and a large, oversized sweater. The sweater is dark green (#20402C) with image of golden christmas pine wreath with a star at the top, on light cream (#FCF7F3) background, studio soft lighting, minimalistic style. --ar 16:9
Инструменты
Использованные нейросети: 1. ChatGPT-4o: https://chatgpt.com/ 2. Midjourney: https://www.midjourney.com/home 3. Fabula AI: https://fabula-ai.com/ 4. Adobe Color: https://color.adobe.com/ru/
Дополнительные программы: 1. Figma: https://www.figma.com/
