Easy Commerce
Easy Commerce is an IT company for E-Commerce sales management and optimization.
Easy Commerce’s DNA is math. They rely on rigorous mathematical models that provide accurate analytics that transform into verified forecasts for increased sales.
We were challenged to develop a corporate identity for a new IT brand. Inspired by the values and spirit of the Easy Commerce team, we created an identity that reflects their rigorous mathematical approach and the innovation behind the company’s analytics products.
Easy Commerce’s primary benefit to clients lies in its function of simplifying and sales maximisation. This mathematical metaphor became the basis of the company’s corporate identity. The company logo literally becomes a function.
In addition to the text part of the logo, we designed a sign that displays part of an exponential graph — this type of graph shows the fastest growth of function values.
Developing the mathematical vocabulary of the corporate identity we found expressive points of refraction of this language in graphic elements. Smooth movements of graphs and diagrams can get additional expression due to the exit into 3D graphics. Digital gradients emphasise the cold mathematical calculation behind all processes within the company.
Any product under the responsibility of Easy Commerce, becomes an impersonal mathematical model described in the language of numbers, functions, and statistics. This approach is reflected in the additional graphics, in which we use 3D models of goods, veiling them with a corporate gradient.
The typographic part of the style is based on the modern grotesque ONY Okkam by ONY agency. The calibrated proportions of each symbol enhance the feeling of precision and mathematical purity.
As part of the complex task of creating the identity of the brand, we also designed the corporate website. It tells about the company’s products and services, with a clear structure and using tools developed at the stage of corporate identity creation.
As a result we have got a design system at the intersection of mathematical hard-skills and soft plastic graphics. The techniques used do not limit the corporate identity and work equally well both on the web or any other assets.
