

BREEND Alexdile — Men’s clothing brand with technical aesthetics that adapts the protective suit to everyday life.

Collection concept

The collection is based on a visual study of the transformation of the protective costume from an individual protection device to a fashion element. The Red Forest is about 202 km² of pine trees, which took the largest share of radioactive dust emissions during the explosion of the Chernobyl nuclear power plant in 1986. A high dose of radiation led to their colouring in brown.
Lookbook
Look 1. The Atomist
Look 2. Explosion
Look 3. The Gradient
Look 4. Radiation Sign
Look 5. Try To Escape
Look 6. Red Forest
Look 7. Liquidator
Campaign