Original size 2480x3500

Brother campaign

Longread translated automatically

The concept for the photoshoot is based on the stages of relationship development between a brother and sister: the first is experiencing shared trauma, tactile closeness, and mental detachment; the second is a transitional period of role shifting, self-discovery through the other, and androgyny; and the third is awareness, tactile distance, and mental intimacy.

The photoshoot concept is built around the image of the home as a space uniting the brother and sister—the narrative unfolds in intimate, private rooms as well as neutral communal spaces. The staircase symbolizes the transition between the first and second stages. The visual progression of the story moves from closeness to distance—through the tonality of the settings and the internal dynamics of the frame.

The emotional tone and object design of the photoshoot are inspired by the fairy tale «The Wild Swans» by Hans Christian Andersen.

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Original size 1500x1002
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Original size 1500x1002
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Original size 1500x1002
Original size 1500x1002
Original size 1500x1002
Original size 1500x1002
Original size 1500x1002
Original size 1500x1002
Original size 1500x1002
Original size 1411x2007
Original size 1500x1002
Original size 1500x1002
Original size 1500x1002
Original size 1411x2007
Original size 1500x1002
Original size 1500x1002
Original size 1500x1002
Original size 1500x1002
Original size 1500x1002
Original size 1500x1002
Original size 1500x1002

Design @nijel.clo x @tteeedddddd
Art direction @allinaipatova
Photography @suxorukova
Models @natalievishnevskkaya @deniedcreep

Brother campaign
Project created at 12.08.2026
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