LEAFFY — бренд фиточая, предназначенный для людей, которые постоянно находятся в движении, ценят комфорт. Напиток положительно влияет на организм, а также легко помещается в руку и сумочку, что делает его удобным в использовании.
Оригинальный проект
В проекте мне хотелось сохранить ценности бренда LEAFFY, а именно — здоровье, комфорт и открытость. При создании изображений я старалась передать натуральность и мягкость продукта. Большинство из них создавалось в Recraft.Ai, меньшая часть — в Ideogram.Ai.
Все промпты были написаны мной, некоторые из них я переводила на английский язык через DeepL.
Айдентика
Prompt: logo for the LEAFFY herbal tea brand. The logo should reflect the naturalness of the product and its softness. The logo should be in vector.
Логотип // Recraft.Ai
С помощью сервиса WhatTheFont на сайте MyFonts я нашла шрифт, который похож на сгенерированный нейросетью логотип.
Палитра была подобрана посредством Adobe Color.
Шрифт, палитра // MyFonts, Adobe Color
Продукт
Prompt: aluminum cans for herbal tea by LEAFFY. Three cans in full size with three flavors: oregano and rose hips, chamomile and thyme, St. John's wort and ginseng. On the cans there are many flowers, made in minimalist graphics, which grow from the bottom. Many stems and flowers. The cans are white, the flowers are colored. The colors used on the cans are orange, yellow, green and white.
Фиточай // Ideogram.Ai
Prompt: a branded outlet selling aluminum cans of herbal tea LEAFFY. There are many flower illustrations on the branded outlet made in minimalist graphics. Cans are white.
Фиточай // Recraft.Ai
Prompt: a truck for the LEAFFY herbal tea brand. There are many flower illustrations on the truck made in minimalist graphics.
Грузовик // Recraft.Ai
Документация
Prompt: create a layout of printed materials (paper, envelope, business cards) for the herbal tea brand LEAFFY. Printed materials have a lot of flowers, made in minimalist graphics. The illustrations should reflect the naturalness of the product and its softness. The colors used on the materials are orange, yellow, green and white.
Документация // Ideogram.Ai
Prompt: business cards for the LEAFFY herbal tea brand laying. Business cards have many flowers, made in minimalist graphics, growing from the bottom and typography. Identity should reflect the naturalness of the product and its softness.
Визитки // Recraft.Ai
Prompt: business card for the LEAFFY herbal tea brand. There is typography for worker Ivanov Ivan with his contacts ivanov@mail.ru and phone number +7 987 654 32 10. Identity should reflect the naturalness of the product and its softness.
Визитка // Recraft.Ai
Prompt: notebooks for the LEAFFY herbal tea brand. Notebooks have many flowers, made in minimalist graphics, growing from the bottom. Identity should reflect the naturalness of the product and its softness.
Блокноты // Recraft.Ai
Prompt: a worker's apron for herbal tea brand LEAFFY. The apron reflects the naturalness of the product and its softness.
Фартук // Recraft.Ai
Промо-материалы
Prompt: create 3 outdoor advertising posters for the herbal tea brand LEAFFY. Posters have a lot of colors, made in minimalist graphics. The illustrations on posters should reflect the naturalness of the product and its softness. Posters are detailed and stand upright. The colors used on the posters are orange, yellow, green and white.
Постеры // Ideogram.Ai