Olesya Ponomaryovacurated byAleksandr Petuhov
Original size 1238x1750
Packaging of honey beeoff
Longread translated automatically
The winner of the competition
HSE CREATIVE OPEN / Packaging design The project is taking part in the competition
Finalist of the competition
Beeoff is a Dutch honey brand produced without the participation of bees. The basic concept for packing is pollen, which transmits honey primarily as a flower rather than a bee product. Direct human contact with the nectar is highlighted by tampering.
Original size 3840x2194
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Original size 1920x1286
Original size 4800x2743
Original size 2880x1929
A gift package was also developed to supplement and protect the bank in transmission. The color of the box is a marker of honey.
Original size 1920x1286
The petals that appear when the box is opened make the outer package look like a flower, thus emphasizing the basis of the concept.
Original size 3840x2194
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Original size 3840x2194
Original size 3840x2572
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