Valeriya Sindimirovacurated byEvgeny Kashirin
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«Sleepwalk.» Andentics
Longread translated automatically
The Night is the oldest non-profit charity in Russia, providing assistance to homeless people in finding employment, solving legal issues, eating and, in general, returning to normal life. It’s my view of what their brand-new style might look like.
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The organization not only helps homeless people but also tries to change public opinion about them, so the new design must be friendly and humane. My idea is based on a simple but understandable sign, a light beam. This metaphor reflects the organization ' s help in saving a dark, homeless life.
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In addition to the project, I made a Longrid on Readymag, which tells us why people get on the street, as well as the biographies of some of the client organizations.
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