
Исходный проект
MOTTO EIGA! — фестиваль японских фильмов разного периода времени и жанра, позволяющий каждому приобщиться к кинематографу страны восходящего солнца.
Проект на старом портфолио: https://portfolio.hse.ru/Project/264206
Ребрендинг с помощью ИИ
Айдентика
Промо-материалы




Мерч


Пространство


Использованные инструменты
Для генерации всех изображений использовался Ideogram
Логотип, промт: «Create a red logo on a white background for the japanese movie festival „MOTTO EIGA!“, the logo should be inspired by japanese culture and movies»
Цвета, подобраны ChatGPT 4, промт: «Сгенерируй палитру, состоящую из 4 цветов, для фестиваля японских фильмов», визуализация в Adobe Color
Шрифт, определен с логотипа с помощью WhatFontIs
Постеры, промт: «Generate a realistic photo of posters for a japanese movie felstival „MOTTO EIGA!“ in a city. Poster should incluvde a reference for a movie. The poster is made primarly with red, white, blue and green colors.»
Билборды, промт: «Generate a realistic photo of a bilboard for a japanese movie felstival „MOTTO EIGA!“ in a city. Bilboard should include a reference for a movie. The bilboard is made primarly with red, white, blue and green colors.»
Билет, промт: «Generate a realistic photo of ticket to a japanese movie festival „MOTTO EIGA!“. Ticket should have references to a japanese movies and culture. The ticket is made of primarly red and white colour with some blue and green»
Браслеты, промт: «Generate a realistic photo of merch bracelets to a japanese movie festival „MOTTO EIGA!“. Each bracelet should be made with different colours, red, white, blue or green.»
Стакан, промт: «Generate a realistic photo of merch movie theater cup to a japanese movie festival „MOTTO EIGA!“. It should be mostly consisted of red and white colours, with some blue and green. The cup should have a paper cupholder.»
Ведро для попкорна, промт: «Generate a realistic photo of movie theatre popcorn bucket for a japanese movie festival „MOTTO EIGA!“. The bucket should have a reference to japanese culture. The bucket should be made of red and white colours with minor inclusions of green and blue.»
Пространство внутри кинотеатра, промт: «Generate a realistic photo of movie theatre inside holding a japanese movie festival „MOTTO EIGA!“. The theatre should have a decorations with festival name made with references to japanese culture and movies. Main colours are red, white, blue and green.»
Пространство снаружи кинотеатра, промт: «Generate a realistic photo of movie theatre outside holding a japanese movie festival „MOTTO EIGA!“. The theatre should have a decorations with festival name made with references to japanese culture and movies. Main colours are red, white, blue and green.»