упаковка бренда BlinnBliss глазами AI
Данный проект демонстрирует то, как ИИ может преобразить дизайн и айдентику бренда. В качестве исходника я взяла свой проект 2 модуля 2023/2024 года, который представляет собой линейку продукции бренда BlinnBliss.
исходный проект
BlinnBliss — современное кафе, где основной позицией являются блины с самыми разнообразными начинками.
От бренда представлена линейка готового теста для блинов.
ссылка на исходный проект: https://portfolio.hse.ru/Project/195751
ребрендинг глазами AI
В работе над этим проектом были использованы сервисы: Bing, Chat GPT, MyFonts и LeonardoAI.
При разработке нового стиля я опиралась на уже созданный мной фирменный стиль этого бренда. В промптах я использовала информацию о характере и позиционировании бренда для того, чтобы новый стиль, созданный ИИ, смог максимально передать идею и философию бренда.
При создании фирменного стиля для данного бренда я не ориентировалась ни на один существующий конкретно.
Для того, чтобы ИИ создавал правильные и нужные мне изображения, я загрузила в Chat GPT имеющийся логотип (так как он в общем и целом отражает стилистику бренда) и дала задачу описать его.
«Этот логотип представляет собой стилизованный текст, в котором слово „Bliss“ выполнено в массивном, геометрическом шрифте. Стиль логотипа напоминает брутализм с элементами минимализма и ретро-футуризма.»
Данную информацию я использовала по ходу разработки проекта в промптах, для создания более четких результатов при работе с ИИ.
логотип
prompt: Design a minimalist logo for the café 'BlinnBliss'. Use brutalist, retro-futuristic elements with thick lines and geometric shapes, keeping the name legible and the style clean and striking.
шрифт
айдентика
prompt: generate a mockup of printed materials (paper, envelope, business cards) on a white background for the BlinnBliss crepes cafe. Use brutalist, retro-futuristic elements with thick lines and geometric shapes, keeping the name legible. Use black and white colors, Vermilion Lapis Lazuli, Cambridge Blue and Naples Yellow colors. It should look funny and simple.
плакаты
prompts:
1. Design a striking, minimalist poster for 'BlinnBliss' café, featuring creative crepes with unique fillings. Use a bold, brutalist style with geometric shapes, thick lines, and a black-and-white palette with a single accent color, capturing the café's innovative, retro-futuristic vibe and inviting customers to explore a modern crepe experience.
2. Create a clean, eye-catching poster for 'BlinnBliss, ' focusing on the artistry of their crepes with unique, unexpected fillings. Use a minimalist brutalist design with bold typography, geometric shapes, and a subtle retro-futuristic aesthetic to communicate the café’s creative spirit and attract adventurous food lovers.
3. Design a minimalist promotional poster for 'BlinnBliss' café, emphasizing the brand’s unique approach to crepes. The poster should use thick lines, geometric shapes, and a limited color palette, creating a modern and edgy look that appeals to a youthful, design-conscious audience seeking an elevated snacking experience.
prompt: Create a mockup featuring a promotional poster for 'BlinnBliss, ' a modern café specializing in creative crepes, displayed in a street setting in Israel. The poster should be shown on a clean, urban wall, with elements like Hebrew street signs or nearby Israeli architecture subtly visible to capture the local context. The design should be minimalist and brutalist, with thick lines, geometric shapes, and a limited color palette. The scene should feel vibrant yet authentic, emphasizing the brand’s innovative and playful spirit within an Israeli urban atmosphere
дополнительные носители
prompt: Design a set of t-shirts for the 'BlinnBliss' café brand, known for its creative, modern take on crepes. The t-shirts should reflect a minimalist, brutalist style with bold, geometric graphics and line art, using thick lines and simple shapes to create a striking look. The color palette should be primarily black-and-white with the option of one accent color to add vibrancy. Incorporate the 'BlinnBliss' logo in a clean and legible way, along with abstract illustrations or subtle, playful crepe motifs that align with the café's unique, retro-futuristic aesthetic. The overall design should feel contemporary, stylish, and perfect for brand representation.
prompt: Design a set of plates for 'BlinnBliss' café, featuring a minimalist, brutalist aesthetic that aligns with the brand’s modern and creative identity. The plates should be predominantly white or neutral, with bold, geometric patterns or line art in black and an optional accent color. Integrate the 'BlinnBliss' logo in a subtle, elegant way, possibly around the rim or at the center, and add small, abstract motifs that evoke the shapes of crepes or fillings. The overall design should be clean, striking, and visually cohesive with the café’s unique retro-futuristic and innovative style.
варианты дизайна упаковки
prompt: Create a product design for a bottle of crepe batter branded as 'BlinnBliss, ' a modern café known for unique, creative crepes. The bottle should be sleek and minimalist, incorporating bold, brutalist elements with thick lines and geometric shapes in a black-and-white palette, possibly with one accent color. The label should display the 'BlinnBliss' logo in a clear, legible way, using abstract shapes or line art that hints at crepes or batter. The overall look should be clean, eye-catching, and reflect the café's innovative, urban, and slightly retro-futuristic aesthetic
prompt: Create a 3D render of four bottles of pancake batter with a modern, minimalist design influenced by brutalism. The bottles feature a bold, geometric «Bliss» logo in black and white, with abstract, distorted lettering. The labels are sleek, with sharp lines and a high-tech feel, while the overall look is strong, contemporary, and creative. The background should be an abstract blend of vibrant red, blue, and yellow, providing a dynamic contrast to the minimalist design of the bottles.
экстерьер
prompt: Design a vibrant, uniquely shaped building concept for 'BlinnBliss' café, located in an urban area in Israel. The structure should embrace a bold, brutalist style with striking geometric shapes and clean lines, combining concrete or stone textures with bright accent colors that make the building stand out. Large windows should invite natural light, while asymmetrical or unconventional shapes, like angled walls or stacked forms, add a playful, retro-futuristic touch. Include subtle elements of Israeli architectural influence, such as local stonework or native plants, ensuring the building feels connected to its environment while serving as an eye-catching, modern landmark for this creative café
интерьер
prompt: Design a vibrant, uniquely styled interior for the 'BlinnBliss' café in Israel, reflecting a bold, minimalist aesthetic with brutalist and retro-futuristic influences. The space should feature unconventional geometric shapes in the layout and furnishings, using a mix of concrete textures and bright accent colors to create a lively, welcoming atmosphere. Seating can include modular blocks or angular furniture, with large, open spaces that allow for natural light. Add playful, abstract details—such as line-drawn art on walls or subtle nods to crepes in the décor. Incorporate touches of Israeli design elements, like local stone or desert-inspired colors, for an authentic feel, blending innovative design with a warm, inviting ambiance.
модели AI
1. Chat GPT https://openai.com/index/chatgpt/
2. LeonardoAI https://app.leonardo.ai/
3. MyFonts https://www.myfonts.com/
4. Microsoft Bing https://www.bing.com/images/create?FORM=GENILP
