Pereval

Pereval — это бренд-стартап, который организует горные туры и восхождения по России. Его миссия — проводить людей через перевалы и вершины к личным победам, даря опыт преодоления, приключений и единения с природой.

Знак и шрифтовое решение логотипа были полностью созданы ИИ Gemini. Вариация 1 оригинальная, 2 цветовое решение было преобразовано мной в фотошопе.

/imagine prompt: Create a minimalistic and modern logo for the travel startup «Pereval». The logo sign should be made in the form of an abstract geometric icon referring to mountain peaks. Use shades of blue. Write the name «Pereval» in a clean, easy-to-read geometric grotesque (like Manrope) with a slightly increased letter spacing for a sense of space. The entire logo should be designed in the style of a flat vector design, evoking a sense of reliability, dynamics and a modern approach to adventure.

Подобранный шрифт — Nexa Text

/imagine prompt: Envelope, business card with company logo and inscriptions, paper with inscriptions and branded elements, pen layouts with branded geometric shapes of «Pereval» corners, minimalism style, colors 0A3DCE F5561A 050103 E9E9E9, side view, top view, straight view

Плакаты полностью были созданы ИИ Krea, без доработок.

/imagine prompt: Advertising poster for the company, use geometric shapes of the «Pereval» logo and realistic photos of mountains, minimalistic style, make the logo in the center of the composition, colors 0A3DCE F5561A 050103 E9E9E9, direct view

Было решено создать мерч бренда: фирменные кружки, футболки, костюмы.

/imagine prompt: A picture in the «flat lay» style, but with volume and perspective: an overhead view of an open travel backpack lying on a wooden floor. Inside, things are neatly stacked: a map, a fleece jacket, a compass. On top of the things is a bright orange (F5561A) thermocup. It features a large but elegant «Pereval» logo, made in pure blue (0A3DCE), surrounded by several white (FFFFFF) geometric elements-corners. The stage is illuminated by light from the window, creating long soft shadows. The atmosphere of preparation for an adventure, the anticipation of a journey. High detail, realistic textures.

/imagine prompt: Lifestyle photo a white matte ceramic mug stands on a rough wooden table on the terrace of a mountain house. A light steam rises from the mug. The mug has a minimalistic pattern of branded geometric angles and arrows in deep blue (0A3DCE) and bright orange (F5561A) colors. In the foreground, in focus, is the laconic white «Pereval» logo. In the background, out of focus (sideways), you can see mountain peaks bathed in soft morning light. Photorealism, high-detail texture of ceramics and table, warm and cozy atmosphere of adventure.

/imagine prompt: Dynamic middle plan: an experienced climbing instructor, a man with an athletic build, against the background of a sunlit rock with a pronounced texture. The instructor is wearing a branded technical, tight-fitting T-shirt made of deep blue breathable fabric (0A3DCE). There is a small, embroidered «Pereval» logo on the chest and back. Bright, natural light highlights the relief of muscles and high-quality fabric. Photorealism, cinematic quality, high detail of equipment

/imagine prompt: Dramatic shot with a telephoto lens: a climber stands on a narrow snow-covered mountain range during a light snowstorm. He is wearing a high-tech membrane hardshell jacket from the Pereval brand. The main color of the jacket is deep blue (0A3DCE), matte and non—glare. The bright accents are the waterproof zippers and hood ties, made in vibrant orange (F5561A). The branding is minimalistic: a small reflective «Pereval» logo in white (FFFFFF) on the chest and a stylized geometric pattern of corners embossed on the shoulder to enhance durability. The hood is put on a helmet, the climber’s face is almost hidden, which creates a feeling of anonymity and concentration on the elements. Photorealism, high detail of flying snowflakes and fabric texture, cold, harsh lighting.

/imagine prompt: Close-up with a shallow depth of field: a pair of «Pass» skis is leaning against a wall of aged wood on the terrace of a mountain cafe. The focus is on the central part of the ski with bright orange (F5561A) fasteners. The blue (0A3DCE) «Pereval» logo is clearly visible on the white (FFFFFF) surface of the ski next to the mount. The skis are covered with fine drops of melting snow, which adds realism and the feeling of a descent that has just ended. In the background, other skiers and the sun’s glare on the snow are blurred in a beautiful side. The frame is filled with the warm light of the afternoon sun. The atmosphere of well-deserved rest, comfort and pleasant fatigue after an active day in the mountains.

Плакаты были детально доработаны: убраны в фотошопе мелкие лишние элементы, которые не несли смысла.

/imagine prompt: A modern advertising stand stands on a sun-warmed rocky site during golden hour. There is a lively climbing camp around the stand: a group of people are relaxing on the crash pads, checking equipment, laughing and chatting. The poster for the outdoor brand «Pereval» shows a breathtaking photo of a rock climber on top of a mountain against a clear sky. The image is framed by branded geometric angles in bright orange (F5561A) and deep blue (0A3DCE) colors. The minimalistic white (FFFFFF) lettering reads: «Pereval. Your way up.» The stage is filled with the warm, soft light of the setting sun, creating long shadows. Side view, 9:16 aspect ratio, cinematic atmosphere of unity and adventure

/imagine prompt: A photorealistic advertising poster on a modern urban lightbox stand, which is paradoxically installed in the middle of a snow-covered base camp in the mountains at sunset. Around the stand there is deep, untouched snow and several high—tech expedition tents, from which warm light emanates. The poster is designed in a minimalist style: it shows a stunning photograph of a sun-drenched mountain peak. The image is overlaid with sharp, clean geometric shapes in the form of corners and arrows, made in the company colors — bright orange (F5561A) and deep blue (0A3DCE). The large inscription «Pereval» and the slogan «The way is open» are made in snow-white (FFFFFF) color. Cinematic side view, 3:2 aspect ratio, shot on a professional camera with a slight side effect in the background.

/imagine prompt: A medium shot shot at eye level: a friendly guide wearing a branded «Pereval» T-shirt stands at the open door of a modern expedition bus. He smiles and holds out his hand, helping the tourist (visible from the back), who is just coming inside, to get up. The door and part of the side of the bus are painted in deep blue (0A3DCE). Right at the entrance, you can see the large but concise «Pereval» logo in white (FFFFFF), from which begins a bright orange (F5561A) geometric stripe running along the body. The frame is filled with soft morning light, which creates a feeling of the beginning of a new, exciting day. Photorealism, shallow depth of field, focus on the interaction of the guide and the tourist.

/imagine prompt: A vivid and lively shot from the top: a large, slightly brutal bus, converted into a mobile base, stands in the center of the clearing at the foot of the cliffs during the climbing festival. The bus is painted in an eye-catching bright orange (F5561A) color. On the sides there is a large white (FFFFFF) inscription «Pereval» and stylized blue (0A3DCE) graphics, resembling a climbing route diagram. A large awning is attached to the bus, under which a lounge area with bag chairs, charging stations and a table with drinks is organized. There is a lot of life around: rock climbers in bright gear are relaxing, chatting, checking their equipment. The atmosphere of the summer festival, community and energy. Bright daylight, high detail, the feeling of a large-scale event.

/imagine prompt: An architectural photograph, in the style of Architectural Digest, of the «Pereval» company’s ultramodern, light-filled office loft. The open-plan space features a central, multifaceted bouldering structure with deep blue (0A3DCE) and bright orange (F5561A) holds. Employees work at custom light-wood tables shaped like topographic contours, sitting on crashpad-style beanbag chairs in the brand’s colors. Details include lamps hanging from climbing ropes and a white (FFFFFF) neon «Pereval» logo on a concrete wall. Style: Wide-angle lens, photorealism, clean and bright lighting, style like for an architecture and design magazine (Architectural Digest). Highly detailed textures of wood, concrete and fabric.

1. Nano Banana (gemini)
2. Krea ai