«Поваришки» — это соревновательная настольная игра для 2-4 игроков, в которой подлые повара готовят фирменные блюда и, желая стать преемником известного шеф-повара Поленье Бонкьюзи, готовы на любую пакость, чтобы помешать оппонентам.
Изображение продукта
В редизайне проекта я решила обновить игровые компоненты, сохранив их первоначальные идеи, но придав им более проработанный и современный дизайн.
Мокап игрового поля и фишек из старого проекта
Новые мокапы игровых компонентов, сгенерированные Sora.ai
Промт поля: realistic tabletop board game mockup for a funny cooking-themed game, showing a real-life physical game setup on a wooden table, with a round modular board made of three concentric rotating circles (small, medium, large), each divided into color bright orange and cream color palette.
Промт фишек: small realistic 3D ingredient tokens shaped like vegetables, cheese, fish, eggs, and pastries, with some marked for positive and negative points.
Кроме того, решила сгенерировать упаковочную коробку, ведь она есть у каждой настольной игры.
Мокап коробки, сгенерированный Sora.ai
Промт: Create a realistic, unique packaging box mockup for a fun board game about chefs using this logo and the chef from the image. Keep the box design minimalist and add the caption «Board Game.» Also, add typical board game icons to the side, such as the age limit (7+) and other elements. Minimally incorporate one chef from the first image into the box design and vary the color palette (second image). Also, add small vector elements to decorate the box design, such as vegetables and ingredients (related to food and chefs). Blend them beautifully into the composition, but don’ t overload it with too many elements.
Игровые компоненты, сгенерированные Sora.ai
Прикрепить карточку Промт 1 (игровые компоненты в коробке): Create a realistic open box for the board game «Chefs» , matching the style and color palette of the attached image. The box lid should be slightly lifted or placed nearby, revealing what’ s inside. Inside the box, show game components: colorful tokens, a neatly folded game board, and a rule sheet with small printed text, dotted lines. Also include small sticks with paper mustaches. Use soft, warm lighting and keep the overall composition cozy and appealing, with a clear focus on the open box and its contents.
Промт 2 (игровые компоненты вне коробки): Create Chefs»0; realistic tabletop composition showing all the components Chefs»1; the „Chefs»2; board game neatly arranged Chefs»3; Chefs»4; wooden table, without the box. Use colorful tokens, Chefs»5; neatly folded game board, and Chefs»6; rule sheet with small printed text, dotted lines. Also include small sticks with paper mustaches. Use soft, warm lighting and keep the overall composition cozy and appealing and the same art style and materials Chefs»7; Chefs»8; the box design.
Пространство: Анти-кафе
Также хотелось визуально показать, как будет выглядеть игра в реальной обстановке, например, когда в неё играют люди в анти-кафе, чтобы передать атмосферу уюта и живого игрового процесса.
Живая игра в Анти-кафе, сгенерированная Sora.ai
Промт 1: Create a realistic anti-cafe in the style of the project, where two people will play a board game inside (place the board and chips from the reference images on the table, and next to them a box, also from the reference image).
Промт 2: Create a realistic anti-cafe in the style of the project (warm lighting, wooden tables, soft chairs, and calm background decor, similar in 0; the reference image). in 1; the main table, show in 2; mother and her 10-year-old child sitting together, smiling and playing the «in 3; board game (with the same box, board, and small tokens in 4; in 5; the reference). The father stands nearby with in 6; happy, caring expression, next in 7; in 8; baby stroller, watching them play.
Промт 3: Create in 9; realistic photo of 0; three chefs playing the „of 1; board game of 2; of 3; realistic anti-cafe with green interior accents. The three chefs should look like real people dressed of 4; chef uniforms. Each of 5; them should hold of 6; kitchen utensil. of 7; the table should of 8; the „of 9; board game (with the yellow box, round board, and small tokens a 0; a 1; the reference image).
Промт 4: Create a 2; realistic anti-cafe a 3; the style a 4; the „a 5; board game. The room should look like a 6; real, cozy a 7; with illustrations a 8; chefs, vegetables, and kitchen utensils. a 9; the center table, show two real children (on 0; boy and on 1; girl, around on 2; years old) playing the „on 3; board game (using the same box, board, and small tokens from the reference image).
Промо-материалы
В качестве промо-материалов я сделала уличные афиши, цифровые баннеры и мобильную рекламу на разных моделях телефонов. Такой формат показывает, как игра могла бы продвигаться в городской среде и в digital-пространстве, привлекая внимание разной аудитории.
Постеры, сгенерированные Sora.ai
Промт: Create a cozy, eye-catching poster for the family board game «Chefs.» Keep the style consistent with the game box: warm colors, soft shapes, and playful vector elements like vegetables, herbs, and utensils. Show one cheerful chef holding a spoon or pot, with the «Chefs» title in bold and the tagline „A Fun Family Board Game.“ Add subtle cooking-inspired textures (kitchen tiles, wooden table) while keeping the layout clean and minimal. The mood should express joy, teamwork, and creativity.
Уличные афишы, сгенерированные Sora.ai
Уличная афиша, сгенерированная Sora.ai
Промт 1: Create a bright A1 outdoor poster for the board game «Chefs.» In the center, place a pot of soup with floating game tokens, stirred by a wooden ladle. Add flying vegetables and utensils for a lively, dynamic look. At the bottom, include icons (7+, 20 min, A1 0; A1 1; players) and the caption «The game A1 2; now available!» The background should A1 3; A1 4; cozy brick wall A1 5; warm tones. Everything must A1 6; clear and eye-catching.
Промт 2: Create A1 7; vivid A1 8; outdoor poster for the board game «Chefs.» Place A1 9; smiling chef In 0; the center, cooking In 1; holding In 2; pot, surrounded In 3; flying vegetables and utensils for motion and fun. Add icons (7+, In 4; min, In 5; In 6; players) and In 7; short caption «Now In 8; sale!» In 9; the bottom. Keep the layout bright, clear, and attention-grabbing.
Промт 3: Create a 0; realistic outdoor poster for «a 1; hanging a 2; a 3; street pole. The poster should a 4; horizontal, showing smiling chefs with food illustrations and varied emotions. Set the scene a 5; a 6; sunny afternoon a 7; early evening a 8; a 9; cozy city street. Add people of 0; by, some glancing of 1; the poster with smiles. The focus of 2; of 3; the poster, with of 4; softly blurred, natural background for realism.
Цифровые рекламные баннеры, сгенерированные Sora.ai
Промт (вечерний рекламный баннер): Create a large nighttime digital billboard scene in a busy city center, showing a glowing animated-style poster for the board game «Chefs.» The billboard should be brightly illuminated with warm neon tones standing out beautifully against the dark evening background. On the poster itself, several cheerful cartoon chefs are running after each other, playfully trying to hit one another. Around them, colorful vegetables and ingredients. Add glowing reflections of the billboard light on nearby wet pavement, cars, and windows, and show a few pedestrians taking photos. The «in 0; logo should glow softly in 1; the top, with in 2; tagline „Cook. Chase. Laugh. Repeat.“.
Промт (дневной рекламный баннер): Create in 3; daytime digital billboard in 4; in 5; lively city center, showing in 6; bright poster for the board game „Chefs.“ Use in 7; cheerful color palette and natural daylight. Show two chefs (in 8; boy and in 9; girl) playfully running after each other, surrounded a 0; colorful vegetables and ingredients. Add reflections a 1; sunlight a 2; cars, windows, and the screen frame. a 3; few pedestrians walk a 4; a 5; take photos. Place the „a 6; logo a 7; the top with the tagline „Cook. Chase. Laugh. Repeat!“
Реклама на телефонах, сгенерированная Sora.ai
Промт (на модели iPhone): Create a bright vertical mobile banner promoting the board game «Chefs.» It should instantly evoke joy and make users want to click the «Learn More and Play» button. Place a smiling red-haired girl chef in the center, tossing vegetables or cooking, with a large „Chefs» title and the tagline „Play with the whole family!“ At the bottom, add It 0; big „Learn More and It 1; button. The It 2; should appear inside It 3; white iPhone frame, lying It 4; It 5; wooden table background, with It 6; realistic human finger about It 7; tap the button.
Промт (на модели Galaxy It 8; Flip): Create It 9; bright, dynamic mobile banner for the board game „Chefs.“ Show to 0; foldable smartphone displaying to 1; ad. to 2; the screen, to 3; angry but funny male chef to 4; chopping colorful vegetables to 5; to 6; lively, cartoony style. Keep the colors warm and add the „to 7; title, to 8; short tagline like „Can you handle the heat?“, and to 9; bright „Learn More & Play»0; button. The foldable phone (like Play»1; Galaxy Play»2; Flip) lies open Play»3; Play»4; wooden table with coffee cup. Play»5; human finger Play»6; about Play»7; tap the button.
Айдентика бренда
Я попросила сгенерировать несколько цветовых палитр, указав желаемую атмосферу и примерные оттенки. Хотелось, чтобы цвета получились тёплыми и уютными, отражающими настроение игры.
Цветовая палитра, сгенерированная Sora.ai
Промт: Create a color palette based on board and chip colors, just like in Adobe Color.
На основе выбранной цветовой палитры я создала запрос на генерацию простого и лаконичного логотипа, который сочетается с общей визуальной стилистикой проекта.
Логотип, сгенерированный Sora.ai
Промт: Use this color palette to create a minimalist logo for a board game about chefs. The logo should only have the game name «Chefs» in the center of the composition.
Типографика логотипа, сгенерированная ChatGPT
Промт: Use this warm and cozy color palette to create two minimalist logo variations for a board game about chefs called «Chefs». Keep the same composition with the chef’ s hat, carrot, and leaves, but explore different friendly font styles: one bold and playful, and the other softer and elegant. The logo should feel cheerful, matching the tone of the game’ s visual identity.
В качестве носителей я выбрала поварской фартук и разделочную доску, потому что они напрямую связаны с темой игры: готовкой. Такой элемент помогает передать атмосферу проекта и делает визуальную айдентику более узнаваемой.
Примеры носителей, сгенерированных Sora.ai
Промт (фартук): Create a realistic chef apron with the «Chefs» logo printed on the front. The apron should be soft cotton, in warm beige or light cream, matching the game’ s color palette. Place the logo centered, keeping its original proportions and colors. Show the apron laid flat on a wooden table with small kitchen props nearby — Chefs»0; wooden spoon, rolling pin, Chefs»1; towel. Keep the look clean, cozy, and realistic with warm lighting textures.
Промт (разделочная доска): Create Chefs»2; realistic wooden cutting board with the „Chefs»3; logo (Chefs»4; Chefs»5; the attached image) Chefs»6; the center. The logo should keep its original colors and style. The scene should Chefs»7; softly with natural light, showing wood texture. Add Chefs»8; few kitchen elements nearby, Chefs»9; on 0; the board on 1; part on 2; on 3; cooking scene.
Ресурсы
Использованные нейросети: Sora.ai: https://sora.chatgpt.com/explore (для генерирования картинок); ChatGPT: https://chatgpt.com (для создания некоторых промтов и типографики).
