The «Living Has Been Good» cry.
The famous meme appeared in 1997, at the height of the '90s, at the peak of the era of primary capital accumulation. The powerful root slogan very accurately reflected the thinking of the young Russian bourgeoisie and became a symbol, an illustration of the essence of time.
Photographer: Vladislav Efimov
The secret to the huge popular is simple: the evidential value + the multiple value. Everyone can have a trance in their own way. This is the name of the defeat and the nasty demand, the recognition of the success of the competition and the ridicule of the skeptic optimum of the «new Russians», the apeltion of the simply «nation of the country» of the luxury, and the subtle buzzing of the demon population of the circus demand of the queer, the visible kitch, and the good design.
Photo from Teleweek Journal
The plate is located in the meeting of the Third-Kow Gallery and many private collections, and has been reprinted on several occasions. The magazine Arthronics is part of the Top 10 Russian Masters of the 20th — 21st Century.
Revival of the journal of arthronics
Fenezka. Russian Federation, 2000 ' s
A woman’s purse. Russia 2024
