The Aramyan fashion house was established with the mission of empowering high-status people to make a statement in their professional endeavors and celebratory occasions. We mix elegance with Armenian traditions to make sure our clients look special everywhere, in Armenia and Diaspora.
Yerevan City Day
This series celebrates Yerevan’s birthday with a new clothing line inspired by the city’s heritage. The collection’s symbol is pink tuff stone, the iconic material of Yerevan. Posters feature clothing designs crafted from pink tuff to embody the city’s essence.
Heroes Shape Vision Heroes Shape Fashion
The focus of this series is on Armenia’s heroes and historical figures. It’s not just about promoting a fashion brand but creating a positive connection with Armenian culture and presenting history in a stylish way.
We’re also inviting our audience to join a flash mob, where they can try on signature glasses using an Instagram filter. Posters encourage fans of the brand to become part of the series as heroes. The mask is available through HSE ART AND DESIGN SCHOOL social media.
Модели: Александр Мартынов, Василий Котылёв (в заднем плане)
Collaboration with Louis Vuitton
This series celebrates Francophonie Day in Armenia with a collaboration with Louis Vuitton and a fashion show.
Typography connects Armenian and French cultures, blending texts from both languages.
The posters feature French proverbs in an Art Nouveau style, with one word replaced by an Armenian term to highlight the cultural fusion.
Armenian culture in Fashion
This poster series invites audiences to a fashion conference exploring the blend of Armenian culture with modern style and fashion trends.
проекты про дом моды Aramyan
