В проекте демонстрируется потенциал искусственного интеллекта в переработке уже существующего брендинга и изменении его визуального облика.
Описание
Synthi — это инновационный лидер в области искусственного интеллекта. Основываясь на физиогномике, мы производим персональные интеллектуальные системы, которые способны читать и анализировать эмоции и настроение людей.
Исходный проект
Продукт бренда — персональный робот Синти
Редизайн с помощью AI
1)Доработанный логотип 2)Логотип нейросети
/imagine prompt: A logo for a technology company that manufactures artificial intelligence by scanning the main points of a person’s face
Нейросеть: Recraft
Логотип дорабатывался вручную: для улучшения качества я создала его векторный вариант, а также заменила шрифт на максимально похожий. Дескриптор также добавлен мной самостоятельно.
Исходя из генераций, я нашла шрифт с помощью сервиса What Font Is, им оказался уже классический inter в начертании bold. Нейросеть при генрации сразу преложила синий оттенок, поэтому цвета практически не изменились.
Айдентика
/imagine prompt: Create a minimalistic stationery set for the Synthi brand that creates personalized codes. The brand values innovation, comfort and modern technology. The design should be concise and futuristic, with a clean and minimalistic aesthetic. Use smooth, filled with very small white circles in a chaotic arrangement throughout the design, creating a modern, technological image. Stationery should include letterhead, envelope, business cards and pen in accordance with the principles of the Swiss style: balanced proportions, clear lines and plenty of free space. The overall style should be high-tech, efficient and professional, reflecting the brand’s focus on personal standards and innovation.
Нейросеть: Recraft
Логотип был добавлен вручную.
Продукт бренда
/imagine prompt: Create white round robot with blue glow, black screen and two round eyes.
Нейросеть: Recraft
Анимация создана вручную в программе Adobe After Effescts.
Рекламные материалы
/imagine prompt: (banner) A blue banner with the text «Your new friend is synthi.» in white. There are small white circles scattered randomly across the banner. In the center, there is a cute, white, round robot with no arms or legs, and blue eyes. The design feels playful and friendly.
Нейросеть: Ideogram
Логотип был добавлен вручную.
/imagine prompt: (mockup) Create a mockup for an outdoor billboard in an urban setting. The surroundings should include trees, shrubs, and greenery, creating a natural and inviting atmosphere that blends seamlessly with the environment and enhances the overall aesthetic of the billboard.
Нейросеть: Recraft
Плакаты
/imagine prompt: Design a vibrant, minimalist poster for the AI brand 'Synthi' using bright blue and gray tones. The theme should focus on the friendly, personalized nature of AI, highlighting the concept of facial scanning based on facial points. Represent the facial scanning process as a series of small, evenly spaced dots that gradually form a face or facial features, symbolizing how 'Synthi' creates a unique AI for each individual. The color palette should be bright and dynamic, incorporating shades of blue and gray to create a modern, futuristic, yet approachable feel. The poster should balance the high-tech, cutting-edge essence of AI with a warm and friendly atmosphere, making the concept of personalized AI feel accessible and engaging. Add subtle geometric elements or abstract shapes to enhance the minimalist and tech-inspired look.
Нейросеть: Recraft
/imagine prompt: Create a layout of three posters hung on the walls depicting a futuristic urban landscape. Posters should be placed in a prominent place, each of them should be made in a modern innovative design that corresponds to the theme of a high-tech future. A futuristic metropolis with elegant architecture, neon lights and digital elements should be depicted in the background, all of which should be blurred to emphasize the posters. The overall atmosphere should be modern, clean and ultra-modern, with an emphasis on posters as central visual elements. The urban background should evoke a sense of a technologically advanced, visionary world.
Нейросеть: Recraft
Офис компании
/imagine prompt: Create realistic round shaped office building of technology company in modern style, white building facade, large windows, blue backlight, glass panels, lots of greenery around, evening.
Нейросеть: Recraft
/imagine prompt: Interior of a rest room in an office. Concrete floor and walls, soft blue round furniture, sofas, tables, plants.
Нейросеть: Recraft
/imagine prompt: Interior of a modern small office, concrete walls and floor, pipes visible on the ceiling, furniture in blue and white shades, lots of plants, tables, chairs, computers, soft blue furniture of a rounded shape
Нейросеть: Recraft
Мерч
/imagine prompt: Create an image of a bag hanging on a person’s shoulder. The bag should be shown up close, with the person standing sideways so that only part of their torso is visible. The setting should be a modern city. The bag should feature graphic elements, such as small smooth white circles, arranged in a random pattern. The overall focus should be on the bag, with the city environment subtly in the background.
Нейросеть: Recraft
Логотип был добавлен вручную.
/imagine prompt: Create an image of a blue cap being held in someone’s hands. The cap should have small white circles scattered across its surface. The focus should be on the cap, with the hands gently gripping it.
Нейросеть: Recraft
Логотип был добавлен вручную.
Обложка
/imagine prompt: realistic abstract shape office building of technology company in modern style, white building facade, large windows, blue lighting, glass panels, lots of greenery around, evening.
Нейросеть: Recraft
Знак на обложку был добавлен вручную.
Используемые ресурсы
