Throughout the theoretical components of this course, a fundamental insight crystallized: narrative-driven visual strategy constitutes the core mechanism of effective design communication. Initially, communication appeared to function as straightforward information transmission—a one-directional flow of content from sender to receiver. However, engagement with course materials revealed a more sophisticated reality: communication operates fundamentally as meaning construction. The sender’s role transcends simple information delivery. Instead, senders function as architects of interpretive worlds, deliberately constructing experiential spaces through symbolic systems—both linguistic and visual. These constructed worlds subsequently undergo interpretation and sense-making through receivers' unique contextual frameworks, personal experiences, and cultural backgrounds. The meaning emerges not from sender intention alone but from the intersection between encoded message and receiver’s decoding process. As communication theorist Em Griffin (2009) articulates in her comprehensive examination of communication models, the transmission model—which positions communication as linear information flow—represents only one limited framework among numerous theoretical approaches. Griffin’s typology reveals how different theoretical traditions conceptualize communication fundamentally differently: as social process, as meaning-making activity, as power negotiation, as cultural reproduction. This theoretical pluralism indicates that communication cannot be reduced to simple sender-receiver models; rather, it operates through complex social, cultural, and semiotic processes.