В рамках курса «Применение генеративных нейросетей в креативных индустриях» я сделала ребрендинг моего старого проекта, в котором создавала 3 айдентики для цветочного бутика, специализирующегося на японском искусстве икебаны. В этом проекте, при помощи искусственного интеллекта я переделала все: от названия до ощущения от бренда в целом.
Как было «до»
Как стало «после»
В ходе разработки ребрендинга я использовала такие ресурсы как: ChatGPT, WhatTheFont, Adobe Color и нейросети Stable Diffusion XL, Leonardo.ai и Recraft. ChatGPT помог мне с формированием новой концепции, предложив другое название, новое цветовое решение и логотип. Промты для материалов ребрендинга строятся на новых логотипе и цветовой гамме. Цельный образ айдентики собрался из нейро-описания вышеперечисленных элементов ребрендинга и моих корректировок.
Название и логотип
Старое название ХанаКаби сменилось на SOGETSU, после чего мной сразу же был сгенерирован логотип. Промт названия: «Come up with 10 names for a flower shop that specializes in ikebana»
Пользуясь AI-инструментами я собрала константы стиля: логотип, шрифт и цветовую гамму.
Паттерн бренда
Новые паттерны
/Image promt: Create a custom brand pattern for SOGETSU, incorporating elements of Ikebana, in the style described above. The pattern should feature delicate floral and botanical motifs, designed in a refined, repeating style. Use the color palette of soft olive green, warm beige, earthy browns, and muted greens to create an organic feel. The pattern should blend modernity with nature, using abstract representations of flower arrangements to create a luxurious and timeless design. The design for SOGETSU is elegant, minimalist, and refined, with a clear emphasis on Japanese aesthetics, particularly Ikebana — the traditional Japanese art of flower arranging. The design should feel natural, harmonious, and sophisticated, reflecting the beauty of nature through clean lines and subtle details. There should be an overall sense of tranquility and balance, with a focus on simplicity and subtle elegance. The style should be modern yet rooted in traditional Japanese principles. Color Palette: The color palette should consist of earthy, muted tones, which include soft olive green, sand beige, and warm earthy browns. These colors should evoke a sense of calm, nature, and luxury, staying true to the natural world and the serene quality of Ikebana. There should be an emphasis on using soft, neutral colors with minimal bright accents to create a peaceful and refined atmosphere. Font: The font used for the brand is Berling Bold, which conveys a sense of elegance and sophistication. It’s important to maintain this font consistently across all materials to ensure uniformity and a high-end feel.
Плакаты
/Mockup promt: square poster mockup on textured concrete wall of asian street, modern japanese urban style, soft morning light, wooden signage nearby, minimal zen atmosphere, clean composition, realistic photography, neutral color palette, paper texture on poster, subtle reflections, plants and lanterns around
/Image promt: Design an elegant advertising poster for SOGETSU, a flower shop specializing in Ikebana, maintaining the style described above. The poster should feature a harmonious blend of muted natural tones, including olive green, sand, and soft beige. The SOGETSU logo in Berling Bold font should be prominently displayed, with a minimalist design that emphasizes the art of Japanese flower arrangement (Ikebana). Include delicate floral illustrations in the background, maintaining a clean and sophisticated composition, evoking tranquility and beauty. The design for SOGETSU is elegant, minimalist, and refined, with a clear emphasis on Japanese aesthetics, particularly Ikebana — the traditional Japanese art of flower arranging. The design should feel natural, harmonious, and sophisticated, reflecting the beauty of nature through clean lines and subtle details. There should be an overall sense of tranquility and balance, with a focus on simplicity and subtle elegance. The style should be modern yet rooted in traditional Japanese principles. Color Palette: The color palette should consist of earthy, muted tones, which include soft olive green, sand beige, and warm earthy browns. These colors should evoke a sense of calm, nature, and luxury, staying true to the natural world and the serene quality of Ikebana. There should be an emphasis on using soft, neutral colors with minimal bright accents to create a peaceful and refined atmosphere. Font: The font used for the brand is Berling Bold, which conveys a sense of elegance and sophistication. It’s important to maintain this font consistently across all materials to ensure uniformity and a high-end feel.
Упаковка
/Image promt: Design a sophisticated packaging for flowers from SOGETSU, in the style described above. The packaging should use natural tones such as light beige, muted green, and soft sand, evoking a sense of luxury and simplicity. The SOGETSU logo in Berling Bold font should be prominently displayed on the front. Incorporate subtle Ikebana elements, such as abstract floral shapes or minimalist line art, to emphasize the Japanese art of flower arrangement. The overall packaging design should feel premium yet environmentally conscious, with a natural, refined finish. The design for SOGETSU is elegant, minimalist, and refined, with a clear emphasis on Japanese aesthetics, particularly Ikebana — the traditional Japanese art of flower arranging. The design should feel natural, harmonious, and sophisticated, reflecting the beauty of nature through clean lines and subtle details. There should be an overall sense of tranquility and balance, with a focus on simplicity and subtle elegance. The style should be modern yet rooted in traditional Japanese principles. Color Palette: The color palette should consist of earthy, muted tones, which include soft olive green, sand beige, and warm earthy browns. These colors should evoke a sense of calm, nature, and luxury, staying true to the natural world and the serene quality of Ikebana. There should be an emphasis on using soft, neutral colors with minimal bright accents to create a peaceful and refined atmosphere. Font: The font used for the brand is Berling Bold, which conveys a sense of elegance and sophistication. It’s important to maintain this font consistently across all materials to ensure uniformity and a high-end feel.
Дополнительные носители
Подарочные наборы
