Глиния
Традиционное ремесло в цифровой среде.
Ребрендинг мастерской «ГЛИНИЯ» через призму искусственного интеллекта. Использование AI как инструмента для создания современной, целостной и эмоциональной айдентики, которая отражает красоту и индивидуальность гончарного искусства.
Носитель из оригинального проекта:
Носитель, сгенерированный искусственным интеллектом:
image promt/ Young woman from head to knees, wearing a durable beige or grey canvas pottery apron with artistic clay smudges. The provided logo is centered on the apron, appearing slightly worn. She stands in a bright pottery workshop with a softly blurred background featuring a potter’s wheel and ceramic shelves. Soft natural lighting highlights the texture of the apron.
Редизайн глазами ИИ
Для генерации логотипа я использовала нейросеть GPT Image, для лучшего эффекта добавила мудборд в качестве референса для генерации. С помощью сайта whatfontis нашла шрифт.
Мудборд
image prompt/ Мinimalistic modern logo for the pottery workshop «глиния». As a reference, you can use the moodboard that I attached.
Для определения цветовой палитры я использовала всё тот же мудборд для генерации изображения, схожего по эстетике с философией бренда и с помощью Adobe Color вытащила цвета.
image prompt/ Use this mооdboard to generate a high-quality image. I want it to be associated with clay, pottery, warmth and hands.
Носители и мерч
image promt/ Generate realistic product mockups for «ГЛИНИЯ» pottery workshop in a curated flat lay. Include: an application form titled «Заявка для записи на сеанс», a wooden entrance sign, a modern business card, and a price list. Apply the provided logo and color palette to all items for a cohesive minimalist aesthetic. Professional flat lay with soft lighting and textured background.
image prompt/ Three modern posters for a pottery workshop, featuring arranged ceramics (vases, bowls) against neutral backgrounds. Use clean typography for class promotions, with logo and warm earth tones. Maintain visual consistency across the series with professional lighting and street-legible text.
image prompt/ A product photo of three minimalist clay keychains in the shape of a small vase, a cup, and a pot, lying on a rustic wooden surface. Natural lighting, soft shadows, clean composition.
Продукт
Все изображения генерировались в нейросети GPT Image.
image prompt/ A raw, hand-sculpted clay vase with visible fingerprints and tool marks on a potter’s workbench. Features an embossed logo blending naturally into the textured terracotta surface. Rustic studio background with soft dramatic lighting highlighting the organic form.
image prompt/ A raw clay vase with handprints from the reference image, displayed in a bright pottery studio beside a minimalist kraft cardboard box. The box features the provided logo and uses the brand’s color palette. Clean, light-grey shelf with soft-focused background.
Пространство
image prompt/ Create an empty, photorealistic pottery workshop interior with pottery wheels, wooden shelves holding ceramics at different stages, and scattered tools. Use a warm earth tone palette (terracotta, browns, cream) with natural golden hour lighting through windows. Incorporate the provided brand logo with hand symbol and color palette. Style: professional photography emphasizing traditional craftsmanship in a peaceful setting.
image prompt/ Cinematic exterior of «ГЛИНИЯ» pottery workshop: modern single-story building with white plaster and wood accents. Large window reveals interior ceramics. Logo on wooden sign and window decals. Apply provided brand colors to door, window frames, and details. Potted plants flank entrance. Use attached colors and logo.
Список использованный сайтов/ресурсов/нейросетей:
https://www.whatfontis.com/ https://color.adobe.com/ https://openai.com/index/image-gpt/
