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VZHIK

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Enrollment for Programming Education for Kids and Adults

The project was developed using the ELBEAR board—a Russian equivalent of Arduino. The main objective was to design the enclosure for a small vehicle and a joystick, which will form the first kit in a series of educational devices. The enclosures were fabricated using 3D printing, allowing for rapid concept testing and prototyping.

Concept

Since the board logo is a bear, we proposed the idea of a «universe of construction bear creatures» that build different types of vehicles.

This approach: ▞ gives the project a unique character, ▞ fosters an emotional connection with users, ▞ opens opportunities for brand promotion through social media and storytelling.

We used neural networks to find the visual style: we generated several universe options and selected the aesthetic that became the foundation for the conceptual sketches.

Integrating design into the chosen universe

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Joystick Controller

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