Скриншоты из оригинального проекта. Техническая реализация тогда помешала показать идею так, как мне бы хотелось — возможно, в этот раз с генеративными моделями это будет проще.
Существенных различий в концепции произошло не очень много: у пространства появилось название и был разработан более подробный стиль бренда, включающий в себя интерьер и промо материалы.
Это все еще релаксационное пространство, но теперь проект сфокусирован на переработке и оживлении старых, оставленных индустриальных мест, и придании им рекреационной функции.
cinematic portrait photograph of a young woman relaxing in the «zavod'» industrial lounge. She is sitting casually on a low bean bag, looking contemplatively away from the camera. She is illuminated by a soft, warm, localized light source (like a floor lamp just out of frame) on her face and shoulder. The background is a beautiful soft bokeh of shimmering deep blue and cyan water caustics on raw concrete walls. Film grain, natural skin texture, shallow depth of field, 85 mm lens. --ar 2:3 --stylize 350
zavod' / заводь — зоны отдыха и релаксации на территориях бывших индустриальных зданий
Технологии иммерсивной релаксации. Ревитализация индустриальных пространств.
Пространство решает проблему уровня стресса и необходимости отдыха от лишнего шума (в том числе визуального) в мегаполисах.
Эту задачу могло бы решить большое количество пустующих промышленных зон («ржавый пояс»), требующих ревитализации.
Сеть высокотехнологичных лаунжей zavod' превращает бетонные коробки в центры сенсорной разгрузки, используя генеративный свет и звук.
Процесс производства
Для создания визуального стиля использовался стек нейросетевых инструментов с упором на фотореализм и контроль стилистики.
Ideation: Анализ референсов (TeamLab, Industrial aesthetics).
Logo: Ideogram.ai
Promts: Gemini (Google)
Generation (NanoBanana v3):
Использование параметра --sref (Style Reference) для переноса световой схемы с референсов на новые локации
Настройка --stylize и --chaos для поиска баланса между реализмом и художественностью.
Upscale & Detail: Повышение разрешения до 4K/8K при помощи апскейлеров в локально развернутой Stable Diffusion
Post-processing: Цветокоррекция и вёрстка мокапов (Photoshop).
wide angle photograph of an immersive relaxation lounge inside a renovated brutalist concrete factory hall. Lush natural green hanging vines and large ferns descend from industrial ceiling beams (non-glowing plants). The entire space, walls and floor, is covered with dynamic deep blue and cyan water caustics projection mapping. Lighting contrast: small, warm-toned floor lamps and individual reading lights create cozy, soft golden pools of light around people sitting on textured organic-shaped bean bags, sharply contrasting with the overall cool blue ambient light and projections. People are relaxing, reading books. Hyperrealistic, highly detailed textures of concrete and foliage, cinematic atmosphere, volumetric fog, 8k --ar 16:9 --stylize 300
interior photograph of the «zavod'» reception area located in a raw industrial brutalist foyer. A long, minimalist desk made of cast polished concrete dominates the space. Behind the desk, a large textured concrete wall features a glowing large blue projection of the «zavod'» logo. The general space is lit by ambient blue water caustics, but the desk area has functional warm minimalist task lighting creating a welcoming island of warm light. No plants. Industrial architecture, high ceilings, cinematic view. --ar 16:9 --stylize 300
medium shot photograph inside the industrial relaxation lounge «zavod'». Focus on two people sitting comfortably on textured grey organic bean bags, illuminated by a warm pool of golden light from a small minimalist floor lamp. They are surrounded by lush real fern plants in concrete planters. The concrete wall behind them is heavily covered in moving deep blue and cyan water ripple projections. Highly detailed fabric and concrete textures, atmospheric haze, realistic film grain. --ar 4:3 --stylize 300
Текстуры и макро-кадры
macro photograph of industrial architecture details. A junction between a massive, slightly corroded steel I-beam and a rough concrete ceiling slab. Moving blue and cyan water caustics projections ripple across the rusty metal surface and cracked cement. A warm, grazing light source from below highlights the texture of rivets and flaking paint. Wabi-sabi, tactile texture, incredibly detailed, shallow depth of field. --ar 1:1 --stylize 250
close-up detail photograph of the factory floor. A heavy, worn cast iron drainage grate set into stained concrete. The entire surface is covered in shimmering cyan water light projections, making the metal look wet and submerged. Warm light reflections from an unseen lamp catch the polished, worn edges of the metal grate. Industrial patina, high contrast texture, photorealistic, macro lens. --ar 1:1 --stylize 250
macro photograph of a distressed concrete wall surface inside the factory. Layers of old, peeling industrial paint and crumbling plaster are illuminated by dynamic moving water ripple projections in deep blue. A warm side-light catches the raised edges of the cracked paint, creating long micro-shadows. Wabi-sabi aesthetic, rich texture, hyperrealistic, detailed grunge surface. --ar 1:1 --stylize 300
Пространство деталей
highly detailed studio product photography of a sleek, organic-shaped futuristic light projector device. The body is made of matte white ceramic with a tactile, slightly granular texture. A large, complex optical glass lens emits a focused beam of blue and cyan light, projecting dancing water caustics patterns onto the raw, porous concrete pedestal it stands on. Professional studio lighting: soft rim lighting defines the edges, with specular highlights on the glass lens surface. 100 mm macro lens, shallow depth of field, incredibly sharp focus on the lens and ceramic texture. Minute dust motes visible in the light beam. 8k, hyperrealistic texture rendering --ar 4:3 --stylize 250
low angle photograph from a seated perspective on a bean bag, looking up. The high concrete ceiling beams and industrial architecture are drenched in shimmering blue and cyan water caustics projections. Hanging real vines dangle down into the frame, backlit by the projections. Atmospheric mist catches light rays visible in the air. Immersive feeling, imposing architecture. --ar 4:5 --stylize 300
close-up macro photograph of details inside the relaxation hall. Moving cyan water light projections hit the rough, worn texture of an old concrete pillar and the lush green leaves of a large real monstera plant. A warm light source is just off-camera, catching the edges of the leaves. Wabi-sabi aesthetic, highly detailed textures, shallow depth of field, natural lens flare. --ar 1:1 --stylize 250
Продукция и мерч
studio product photograph of a collection of «zavod'» stress-relief cube toys arranged on a concrete table surface. Multiple transparent soft silicone cubes are filled with different colored liquids: some deep blue, some bright cyan, and some translucent violet. All cubes contain floating silver glitter particles mimicking water caustics. Some are slightly squished together. Bright cyan lighting passing through the liquids, tactile texture, 8k, macro photography --ar 16:9 --stylize 300
(обложка) hyperrealistic vertical studio shot of multiple «zavod'» stress-relief silicone cubes (mix of blue, cyan, violet with silver glitter) falling through the air. The cubes are frozen in motion, some slightly distorted by speed. The background is a glowing cyan projection of the liquid «zavod'» logo on a rough concrete wall. Water projections on a wall. Bright cyan backlighting passing through the falling objects. High speed photography style, 8k, macro details, athmospheric, warm off camra lightning --ar 9:16 --stylize 300
extreme macro photograph of a feminine hand with neutral manicure holding and squeezing a «zavod'» stress-relief cube toy. The transparent soft silicone is deformed by fingers, showing the deep blue liquid and silver glitter particles swirling inside. The tactile, slightly tacky texture of the silicone and the skin texture are highly detailed. Bright cyan light catches the edges. Concrete background blurred out. 8k, sharp focus --ar 4:3 --stylize 300
studio product shot of a stress-relief toy branded for «zavod'». It is a transparent soft silicone cube filled with deep blue liquid and floating silver glitter particles mimicking water caustics. The cube sits on a concrete table, slightly squished to show its softness. Minimalist design, tactile texture, bright cyan lighting passing through the liquid, 8k, macro photography --ar 9:16 --stylize 300
detailed angled macro photograph of the premium metal enamel pin, shaped like a stylized water droplet with raised brushed steel edges and translucent glossy cyan enamel filling. The pin is fastened securely to the soft, brushed cotton collar of a worn plaid flannel shirt (muted blue and grey pattern). Strands of soft blonde hair cascade near the collar and the pin. A bright light source creates brilliant specular highlights on the metal edges and deep, glassy reflections within the cyan enamel. The rich texture of the flannel fabric fibers and individual hair strands are sharply visible near the focus point. Shallow depth of field, cinematic lighting, warm and cozy atmosphere. --ar 4:5 --stylize 300
angled macro shot of the premium metal enamel pin on grey fabric. The camera is positioned at a 45-degree angle, catching a bright light source that creates brilliant specular highlights on the raised brushed steel edges and deep, glassy reflections within the translucent cyan enamel. The fabric texture is softly blurred in the foreground and background, with a shallow depth of field focusing sharply on the pin’s details. --ar 1:1 --stylize 350
Брендинг
typographic logo for «zavod'», lowercase letters made of flowing water ripples, liquid typography, melting shapes, amorphous style, soft cyan and deep blue gradients, rounded edges, no sharp angles, fluid motion, translucent feel on white background --no rigid lines, straight strokes
street photography, eye-level shot of a glass bus stop shelter on a rainy November evening. Inside the illuminated vertical ad lightbox is a high-resolution poster for «zavod'»: the poster features a photo of a relaxation lounge with deep blue water caustics projections and small warm-toned floor lamps creating golden pools of light, clean white margins, and the «zavod'» logo.
The surrounding environment is gritty and realistic: wet asphalt reflecting red car taillights and cold streetlamps, wet fallen brown leaves stuck to the pavement, rain droplets and condensation on the shelter’s glass. Commuters in warm coats and scarves are waiting, motion blur.
Два варианта цветовых схем лого с реалистичными рендерами
Использованные сервисы
Ссылки на использованные модели: Ideogram — лого https://ideogram.ai/ Stable Diffusion XL — визуал + апскейл (локально установленная модель) Gemini (Google) — промты https://gemini.google.com NanoBanana — визуал (внутри Gemini)
Используемые промты представлены выше под каждым объектом отдельно. В случае, если промта нет — генерация была выполнена отталкиваясь от одного из предыдущих промтов.
