Bánh mì (AI Cafe)
Bánh mì Viet Nam — закусочная с сэндвичами, чье название аналогично блюду. Старый проект создавался в рамках курса леттеринга, поэтому наполнен экспериментами с разными материалами и смыслами.
На примере старого проекта «Bánh mì Viet Nam» продемонстрирован процесс ребрендинга с помощью искусственного интеллекта. Баньми имеет вьетнамо-французское происхождение, поэтому принято решение изобразить бренд как французское бистро с элементами Азии. Концепция, основанная на сочетании визуала двух стран сохраняется, однако стиль претерпевает радикальные изменения.
Исходный проект
Ребрендинг с помощью ИИ
Содержание старых мокапов (веер, дракон, шрифт) использовано как референс для интеграции в промты, чтобы сохранить концепцию. Генерация логотипа выполнена с помощью Recraft Al (на основе старого плаката с драконом), выключка палитры с Adobe Color, поиск шрифтов с MyFonts, генерация изображений с Leonardo Ai, Recraft Al, Ideogram, а также вспомогательная часть с ChatGPT.
Логотип
/imagine prompt: (1) black white minimalistic logo for BAHN MI brand (2) black white minimalistic logo for BAHN MI brand (3) logo for BAHN MI brand as it was made by art deco
Шрифт и палитра
Упаковка и промоматериалы
— Алгоритм создания изображений — Шаг 1: генерация описания картинки-референса с помощью ChatGPT и коррекция описания по необходимости Шаг 2: интеграция описания в Leonardo Ai, Recraft Al или Ideogram Шаг 3: многие сгенерированные картинки нуждались в улучшении единства стиля или читаемости текста, поэтому смешивались между собой или немного обрабатывались в Recraft Al Шаг 4: фотокоррекция, добавление логотипа и текста, удаление лишних элементов в Photoshop
/imagine prompt: (1) / (2) Style for the brand of sandwiches bánh mì. The image is a high-end branding mockup combining Asia-inspired minimalism with a contemporary editorial and print-focused design. The contrast between bold red and black elements and the soft, natural tones creates a visually striking and well-balanced composition. (3) This image showcases a branding and packaging design concept inspired by traditional calligraphy and modern typography. The design features strong, bold Vietnam characters combined with English words like «BAHN MI» and «Taste of Vietnam.» The overall aesthetic is minimalist, with a limited color palette of white, black, blue, and red. The packaging includes various elements such as: Takeout containers with calligraphic branding and sandwiches inside Paper bags with large, eye-catching typography. Chopstick sleeves and napkin wraps featuring the same design language. Beverage cups with a similar branding style. Sticker labels and smaller branded packaging elements.
/imagine prompt: This image showcases a branding and packaging design concept inspired by traditional calligraphy and modern typography. The design features strong, bold Vietnam characters combined with English words like «BAHN MI» and «Taste of Vietnam.» The overall aesthetic is minimalist, with a limited color palette of white, black, blue, and red. The packaging includes various elements such as: Takeout containers with calligraphic branding and sandwiches inside Paper bags with large, eye-catching typography. Chopstick sleeves and napkin wraps featuring the same design language. Beverage cups with a similar branding style. Sticker labels and smaller branded packaging elements.
/imagine prompt: This image showcases a branding and packaging design concept inspired by traditional calligraphy and modern typography. The design features strong, bold Vietnam characters combined with English words like «BAHN MI» and «Taste of Vietnam.» The overall aesthetic is minimalist, with a limited color palette of white, black, blue, and red. The packaging includes various elements such as: Takeout containers with calligraphic branding and sandwiches inside Paper bags with large, eye-catching typography. Chopstick sleeves and napkin wraps featuring the same design language. Beverage cups with a similar branding style. Sticker labels and smaller branded packaging elements.
/imagine prompt: This image showcases a branding and packaging design concept inspired by traditional calligraphy and modern typography. The design features strong, bold Vietnam characters combined with English words like «BAHN MI» and «Taste of Vietnam.» The overall aesthetic is minimalist, with a limited color palette of white, black, blue, and red. The packaging includes various elements such as: Takeout containers with calligraphic branding and sandwiches inside Paper bags with large, eye-catching typography. Chopstick sleeves and napkin wraps featuring the same design language. Beverage cups with a similar branding style. Sticker labels and smaller branded packaging elements.
/imagine prompt: This image showcases four beautifully crafted sandwiches, each presented in elegant packaging labeled «Taste of Vietnam» Each sandwich is uniquely designed with different toppings. Each tart is housed in a box with an accompanying description card that likely details the flavors and ingredients. The aesthetic and presentation suggest a high-end pastry brand with an artistic approach to baking.
/imagine prompt: This image showcases four beautifully crafted sandwiches, each presented in elegant packaging labeled «Taste of Vietnam» Each sandwich is uniquely designed with different toppings. Each tart is housed in a box with an accompanying description card that likely details the flavors and ingredients. The aesthetic and presentation suggest a high-end pastry brand with an artistic approach to baking.
Мерч
/imagine prompt: A fashion photograph featuring a standing fullbody model wearing black sunglasses and a large, oversized t-shirt. The t-shirt is adorned with a brutalist-inspired picture for the BANH MI Asia brand. The background is a deep, white. The overall atmosphere of the photo is edgy and luxurious.
Футболка
/imagine prompt: The image features a young male model with a shaved head, tattoos on his arms, and a confident yet relaxed pose. He is wearing an oversized beige T-shirt with a bold graphic design, including a black dragon illustration and stylized text in a distressed font. The text on the shirt appears to say «Bánh Mì: A Taste of Vietnam» with some letters obscured or stylized. Additionally, he carries a beige canvas tote bag with an orange dragon print, which complements the design on the T-shirt. The bag has bold, slightly distressed typography as well, adding to the rugged aesthetic. The background consists of an urban, abandoned setting with aged, textured walls, which enhances the moody, grunge-inspired vibe of the photograph.
Футболка и шопер
/imagine prompt: The image features two reusable fabric long sandwiches bags, each containing a loaf of bread. The bags are made of a natural-colored canvas material with drawstring closures. Left Bag: This long and narrow bag is designed for a baguette. It has bold typography that reads «Taste of Vietnam», with red and blue accents, giving it a vintage, artisanal feel. The baguette inside is partially visible, with its crispy, golden-brown crust protruding from the top. Right Bag: This slightly wider bag is labeled «BAHN MI», designed to mimic Asia branding with dragons. The sandwiches inside is long and rustic-looking, peeking out from the opening. Both bags have a charming, farmhouse-style aesthetic with a vintage-inspired design.
Сумка для выпечки
/imagine prompt: The image showcases five traditional Japanese uchiwa fans, each featuring a unique, artistic design. The fans are arranged symmetrically against a plain white background. The fans have dark wooden handles with a small label attached to each, possibly indicating the artist or brand. The artwork, blending traditional Japanese motifs with a modern monochrome aesthetic, suggests these fans might be handcrafted or part of a specialty collection.
Веер из рисовой бумаги
/imagine prompt: The image shows two clear phone cases with a collage-style design featuring various artistic elements. The phone case on the left contains layered elements, including hand-drawn sandwiches and red ribcage illustrations, along with Vietnam ruble banknotes. The artwork has a raw, sketched aesthetic. The phone case on the right has an abstract, colorful paint splatter design with various brushstroke textures. It also includes a sandwich design and a small piece of text that reads, «Taste of Vietnam.» Both cases have a DIY, mixed-media art style that combines hand-drawn illustrations, paint splatters, and collaged elements. The clear case allows for layering of different materials, giving the designs a dynamic and unique aesthetic.
Чехлы для телефона
/imagine prompt: The image features a close-up of a person holding an intricately designed bánh mì —a Vietnam sandwich or shrine seal with artistic embellishments. The paper cutout is highly detailed with a combination of traditional Vietnam elements, including a white snake, pine trees, calligraphy, and a sandwich structure. The pine trees represent longevity, resilience, and prosperity. The Vietnam calligraphy in red and black ink the New Year’s blessings. The intricate cut-out details make the sandwich appear almost three-dimensional, standing out beautifully against the clear blue sky in the background. The overall aesthetic is elegant, spiritual, and deeply cultural, reflecting the tradition of collecting sandwich stamps and blessings in Vietnam.
Подарочные открытки
/imagine prompt: The image features a close-up of a person holding an intricately designed bánh mì —a Vietnam sandwich or shrine seal with artistic embellishments. The paper cutout is highly detailed with a combination of traditional Vietnam elements, including a white snake, pine trees, calligraphy, and a sandwich structure. The pine trees represent longevity, resilience, and prosperity. The Vietnam calligraphy in red and black ink the New Year’s blessings. The intricate cut-out details make the sandwich appear almost three-dimensional, standing out beautifully against the clear blue sky in the background. The overall aesthetic is elegant, spiritual, and deeply cultural, reflecting the tradition of collecting sandwich stamps and blessings in Vietnam.
Новогодний баньми
/imagine prompt: The image showcases a collection of reimagined fuel company logos with a vintage, sticker-like aesthetic. These designs are inspired by various international petroleum brands, including bánh mì, sandwich and Vietnam elements. The logos incorporate Asian-inspired typography, retro textures, and elements resembling traditional Vietnam stickers. Each brand’s identity has been creatively altered with a mix of nostalgic visuals, such as old-school printing imperfections, faded colors, and playful mascots. Some designs integrate cultural motifs like dragons, waves, and sandwich The overall style gives a nostalgic and alternative take on modern fuel sandwich branding, blending corporate identity with an artistic, retro-futuristic reinterpretation.
Стикеры
Постеры
/imagine prompt: (1) A dynamic scene of a golden Vietnamese dragon breathing fire onto a sizzling banh mi, highlighting its warm, crispy crunch. Soft smoke wafts around, creating an aura of mystery and delight. (2) Amidst a golden-hued sky, where the scent of sizzling spices lingers in the air, a charismatic man stands proudly, embodying the spirit of rich Asian cuisine. Behind him, a breathtaking landscape unfolds—a tapestry of ancient temples bathed in warm sunlight, swaying palms, and vibrant marketplaces bustling with life. Fiery reds, deep turmeric yellows, and lush greens blend harmoniously, mirroring the bold flavors of the region. Bold, ornate typography announces a name—mysterious yet inviting—etched across a vintage-style frame, reminiscent of old-world food markets. (3) A bánh mì elegantly plated on a black slate with edible gold flakes, a delicate Vietnamese lotus flower placed beside it. The background features soft brushstroke-style clouds, inspired by traditional Đông Hồ paintings.
/imagine prompt: (1) The setting is a charming French bistro bathed in soft natural daylight. A bánh mì sandwich, carefully wrapped in delicate French-style parchment paper, sits on a wooden table. The paper is slightly crinkled, revealing a glimpse of the golden, crispy baguette and a hint of vibrant pickled vegetables peeking through. To the side, there’s a classic French porcelain coffee cup filled with a steaming Vietnamese cà phê sữa đá (iced coffee with condensed milk), bridging the two cultures in a subtle yet meaningful way. In the softly blurred background, large French windows with elegant details let in warm sunlight, casting gentle shadows on the table. (2) A close-up of a beautifully assembled bánh mì, its layers carefully arranged: crisp baguette, rich pâté, vibrant pickled vegetables, and fresh cilantro. The background is softly blurred, featuring a quiet Vietnamese street with bicycles and lanterns swaying gently. The scene is peaceful yet full of life, much like the balance of flavors in the sandwich. (3) A close-up of a fresh, crispy baguette filled with colorful ingredients (cilantro, pickled veggies, meats, and pâté).
Пространство
/imagine prompt: (1) The image shows the exterior of «BAHN MI Vietnam Bistro, ” a traditional Vietnam restaurant. The facade has a distinctive Asian architectural style, featuring a green tiled roof with upturned eaves and red doors with gold lettering. The restaurant’s name is displayed in both English („BAHN MI Vietnam Bistro“). Above the entrance, decorative big golden dragon ornaments and a small crest are present, adding to the traditional aesthetic. There are several people outside, including two individuals sitting on a bench and a small group engaged in conversation near the entrance. The setting appears to be in an urban area, possibly a France district in a Western city, based on the mix of architectural styles and diverse group of people. (2) The image shows the interior of „BAHN MI Bistro“, the sandwich cafe
Кафе
/imagine prompt: The poster depicts a charming daytime street food scene in Paris. At the center, a street food chef, wearing a casual outfit and a beret, is skillfully preparing food at a small mobile cart. The chef appears focused, adding a touch of authenticity to the experience. The cart has a decorative canopy with a subtle asian flair, featuring elegant curves and warm colors that make it stand out. The cart is stocked with fresh ingredients, including baguettes, cheeses, and herbs, possibly serving classic French street foods like jambon-beurre or crêpes. Delicate string lights hang from the canopy, adding a cozy charm, while neatly arranged baskets of produce enhance the inviting atmosphere. The scene is set against a backdrop of Parisian architecture, with elegant Haussmann-style buildings, cobblestone streets, and pedestrians strolling by in chic attire. The cart is attached to a bicycle, showcasing the mobility and traditional feel of street vendors in Paris.
Киоск
Инструменты
ChatGPT https://chatgpt.com/ Myfonts https://chatgpt.com/ Adobe Color https://clck.ru/3JJbDA Leonardo Ai https://leonardo.ai/ Recraft Al https://clck.ru/3JJb7M Ideogram https://ideogram.ai/t/explore https://chatgpt.com/
