Бренд UKIO производит вьетнамские премиальные аромамасла и другие лечебные товары. Скляночки могут украшать дом как по отдельности, так и взаимодействуя друг с другом — собираться и разбираться подобно конструктору. Это помогает владельцу создать уникальную форму и насладиться неповторимым предметом декора.
Я попросила нейросеть Qwen проанализировать старый стиль бренда UKIO на основе этих изображений. Это помогло мне создавать наиболее точные промпты для ребрендинга далее. Вот выдержки из анализа:
Целевая аудитория: Люди, ценящие качество, натуральные продукты, здоровый образ жизни, эстетику и возможность самовыражения через дизайн.
Цветовая палитра: Используются мягкие, гармоничные цвета (например, фиолетовый, желтый, синий) на первых трех изображениях, а также черно-белые тона на последующих. Это создает спокойную и умиротворяющую атмосферу.
Впечатления и эмоциональная связь: Спокойствие и гармония. Цветовая палитра, минималистичный дизайн и природные мотивы создают ощущение спокойствия и гармонии, что способствует формированию положительной эмоциональной связи с брендом. Бренд успешно коммуницирует идею заботы о своем здоровье и благополучии через использование натуральных продуктов.
Упаковка и оформление: Особенностью упаковки является возможность сборки баночек в различные композиции, что делает процесс использования продукта более интересным и удовлетворяющим эстетические потребности. Минимализм, простота и чистота дизайна.
Логотип
prompt: Create a modern, minimalist logo for a premium Vietnamese brand of natural aromatherapy oils called 'UKIO.' The logo should reflect harmony, nature, and creativity. Use soft, harmonious colors such as purple, yellow, blue, and neutral tones. Incorporate abstract geometric elements like circles, semicircles, or flowing lines to symbolize unity, time, and the connection between health and self-expression. The design should evoke calmness and balance while maintaining an elegant and contemporary aesthetic. Consider including a subtle reference to natural elements (e.g., sandalwood, trees, or essential oil droplets) without being overly literal. The final result should work well in both color and black-and-white formats and be versatile for use on packaging, digital platforms, and merchandise.
В качестве финального логотипа был выбран второй вариант с гротеском. Также фон второго варианта лёг в основу общей стилистики проекта (минималистичный естественный фотостиль с засветами и азиатским вайбом — Hard flesh в Recraft). Первый вариант подал идею для использования в айдентике графических элементов, напоминающих растения. Четвёртый вариант послужил вдохновением для формирования цветовой палитры проекта.
Шрифты
При помощи сервиса WhatTheFont был определен шрифт с финального варианта логотипа, им стал Proxima Nova.
Выбор пал именно на нейтральный гротеск, так как он подчеркивает естественность и премиальность бренда UKIO.
Палитра
При помощи сервиса Adobe Color получилось сформировать основную палитру бренда.
В неё включены природные цвета в приглушенных оттенках, что говорит о натуральности продукции.
Айдентика
prompt: Develop a complete and cohesive visual identity for a premium Vietnamese brand of natural aromatherapy oils called 'UKIO.' The brand focuses on health, creativity, and self-expression, with a modern and minimalist aesthetic. The identity should include the logo, color palette, typography, patterns, and packaging design
При помощи первого общего ещё недетализированного промпта на первом этапе генерации айдентики мне удалось понять, что именно хочется видеть в айдентике далее и что в ней обязательно должно быть — минимализм, растительные паттерны, фирменные цвета.
Рекламные носители
prompt: Design a minimalist poster for UKIO, a premium natural aromatherapy oil brand. Include the UKIO logo, soft color palette (purple, yellow, blue, neutral tones), and abstract geometric elements symbolizing harmony and creativity. Highlight key messaging like 'Premium Natural Aromatherapy' or 'Craft Your Wellness, ' alongside a subtle visual of the modular jars. Ensure the design reflects calmness, balance, and sophistication, suitable for digital and print use. Place this poster on a mockup place this mockup in nature where bunch of people practice yoga.
prompt for both images: Design a minimalist poster for UKIO, a premium natural aromatherapy oil brand. Include the UKIO logo, soft color palette (purple, yellow, blue, neutral tones), and abstract geometric elements symbolizing harmony and creativity. Highlight key messaging like 'Premium Natural Aromatherapy' or 'Craft Your Wellness, ' alongside a subtle visual of the modular jars. Ensure the design reflects calmness, balance, and sophistication, suitable for digital and print use. Place this poster on a mockup
prompt: Design print advertising materials (e.g., flyers, posters, banners) for UKIO featuring the brand’s modular oil jars and other products. Use the soft color palette (purple, yellow, blue, neutral tones), minimalist style, and natural elements. Include the UKIO logo, product benefits, and taglines like 'Premium Natural Aromatherapy' or 'Craft Your Wellness.' Ensure a cohesive, modern design that highlights the premium and creative nature of the products.
prompt № 1: Design a slide with three square booklets (1080×1080 pixels each) for UKIO, placed side by side on a black background with small spacing between them. Use UKIO’s soft color palette (purple, yellow, blue, neutral tones), minimalist style, and natural elements like plants or oil droplets. Include the UKIO logo and taglines such as 'Premium Natural Aromatherapy' or 'Craft Your Wellness.' Ensure cohesive branding across all three designs while varying layouts for visual interest.
prompt № 2: Design a printed advertising booklet for UKIO featuring the brand’s oil jar. Use the soft color palette (purple, yellow, blue, neutral tones), minimalist style, and natural elements. Include the UKIO logo, product benefits, and taglines like 'Premium Natural Aromatherapy' or 'Craft Your Wellness.' Ensure a cohesive, modern design that highlights the premium and creative nature of the products.
Товары и упаковка
prompt: Create an image of a person in UKIO uniform (with 'UKIO' written on it) holding natural oil. Show them holding stackable, interlocking glass jar in soft colors (purple, yellow, blue, neutral tones) arranged neatly together, highlighting their unique design and ability to be assembled into creative shapes with the UKIO logo, surrounded by natural elements like plants, flowers, or essential oil ingredients. Use soft, harmonious colors (purple, yellow, blue, neutral tones) and ensure the scene reflects authenticity, sustainability, and premium quality
prompt: Create an image of UKIO’s modular oil jars displayed on a store shelf. Show the stackable, interlocking glass jars in soft colors (purple, yellow, blue, neutral tones) arranged neatly together, highlighting their unique design and ability to be assembled into creative shapes. Include the minimalist packaging with the UKIO logo and branding elements. Capture the clean, modern aesthetic of the brand in a well-lit retail environment, emphasizing the premium and interactive nature of the product.
prompt: Create an image of a young woman practicing yoga in nature outdoors, with UKIO’s modular small oil jars with logo UKIO on them. Show the jars in soft colors (purple, yellow, blue, neutral tones) arranged together on a mat or surface, emphasizing their minimalist and premium design. Capture a calm, harmonious atmosphere with natural light, highlighting the connection between wellness, mindfulness, and the UKIO brand.
Мерч
prompt: Create an image of a person in UKIO uniform (with 'UKIO' written on it) handcrafting natural oil outdoors. Show them holding a glass jar, surrounded by natural elements like plants, flowers, or essential oil ingredients. Use soft, harmonious colors (purple, yellow, blue, neutral tones) and ensure the scene reflects authenticity, sustainability, and premium quality
prompt: Create an image of a person placing a sleek UKIO-branded glass water bottle into a premium UKIO paper bag. The bag and bottle both feature the UKIO logo and soft colors (purple, yellow, blue, neutral tones). Highlight the minimalist, modern design and eco-friendly feel of the products.
prompt: Create an image of a young man and young woman practicing yoga in nature outdoors in cloth for sport with UKIO’s logo on them. Their faces are relaxed and happy. Show the modular stackable, interlocking glass jars in soft colors (purple, yellow, blue, neutral tones) arranged neatly together, highlighting their unique design and ability to be assembled into creative shapes. Include the minimalist packaging with the UKIO logo and branding elements. Capture a calm, harmonious atmosphere with natural light, highlighting the connection between wellness, mindfulness, and the UKIO brand.
prompt: Create a close-up image of a modular 3D keychain for UKIO, assembled from multiple stackable parts, hanging on a sporty backpack. The keychain should feature the UKIO logo and use soft colors (purple, yellow, blue, neutral tones). Highlight its unique design and premium look against the backpack’s fabric.
prompt: Design a natural, premium indoors space by the sea for UKIO, featuring lush greenery and sleek shelving with glass oil jars and branded products (yoga mats, sports bottles, towels) in UKIO’s soft color palette (purple, yellow, blue, neutral tones). Ensure all items reflect the brand’s minimalist, wellness-focused aesthetic. Include subtle branding with the UKIO logo throughout the space.
prompt: Create a design of UKIO sportswear (leggings and a sports top) with the UKIO logo, using the brand’s soft color palette (purple, yellow, blue, neutral tones). Place the clothing on grass in a natural outdoor setting, showcasing a minimalist, premium look without including a person. clothes are not put on a person, they just lie there like cloth on a grass separate from each other
Пространство
prompt: Design a natural, premium outdoor space by the sea for UKIO, blending lush greenery, sleek shelving, and eco-friendly materials. Display glass oil jars and branded products (yoga mats, sports bottles, activewear) in UKIO’s soft colors (purple, yellow, blue, neutral tones) with the logo visible. Include people in UKIO sportswear browsing products, chatting, and practicing yoga nearby. Highlight wellness, naturality, and brand aesthetics.
prompt: Design a natural, premium outdoor sanatorium by the sea for UKIO, in UKIO’s soft color palette (purple, yellow, blue, neutral tones). Ensure all items reflect the brand’s minimalist, wellness-focused aesthetic. Include subtle branding with the UKIO logo throughout the space.
Список используемых нейросетей
Qwen Recraft
