KSUSHA CHEPANOVA PORTFOLIO на HSE Design

I’m Ksusha Chepanova — Creative Designer with experience in art direction.I develop concepts and key visuals for advertising campaigns and events. I shape the creative direction, guide design teams and take on individual design tasks when needed. I’m looking to join a creative team at a leading tech company as a Creative Designer.Get in touch: ksushaiiia@yandex.ru

My thing

Meet arii!

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Brand identity, promotional films and art films for an interactive loyalty app. The identity was designed to work across investor presentations, social media, the website and print.

Everyday places, unexpected possibilities

arii turns everyday visits to cafés and bars into playful experiences. The challenge was to bring that promise to life visually, stand out in a crowded market and make the startup memorable to potential investors.

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You are the super-avatar. And your power is real

This idea became the starting point for arii’s visual world: expressive characters, unexpected objects and bold contrasts that bring a playful twist to everyday life.

A voice to match

I developed the slogans and their tone alongside the characters and key visuals. Words and images share the same playful attitude, giving arii a recognisable personality.

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What I brought to the table

I developed the concepts, wrote the slogans, designed the characters and key visuals, and assembled 3D assets to establish the visual direction. I art-directed the design team, who developed the animations, including 3D motion.The identity attracted attention in investor presentations and gave the startup a distinctive presence across its communications.

Meet Malevich!

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A book made to be explored

An artist’s book about Kazimir Malevich, designed as both an exhibition-like experience and a collectible object. Its structure, typography and imagery invite readers to look closer.Exhibited at Winzavod. Recipient of a DAFES award.

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What connects a square and a pixel?

My research explored Malevich’s work, Suprematism and his personal writings. It led me to the square and the pixel: simple units through which complex worlds can be represented.The book brings these two visual languages together, viewing Malevich through contemporary digital culture.

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Research and design

Pixel-based imagery translates the concept into graphics, while shrinking type creates funnel-like compositions that draw the eye deeper into the page.These choices grew out of the research, turning the book’s concept into something readers can experience as they move through it.

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